Top Deliverability’s Blog
Campaign Monitor: Why Email Campaign Reporting Is Important (And How to Do It)
- October 22, 2021
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just released a insightful blogpost:
Email campaign reporting can be a pain, but it’s pivotal to your email marketing success. Here’s why it’s so important, and how to get it right. Email marketing continues to be one of the most cost-effective and powerful online marketing tools for communicating directly with prospects and existing customers. According to a study by the Data & Marketing Association, the value of email marketing continues to rise: ROI from email marketing is roughly $57 for every dollar spent; an increase of $13 dollars since the previous study. The Lifetime Value (LTV) of each individual in an email marketing database has risen by 33% year over year. Email marketing has an impact on important business development drivers. The primary objectives of email campaigns are sales (62%), engagement (50%), brand awareness (47%), and building loyalty (45%). To get to this level of ROI, email marketers need to pay attention to how their…
Read more: Why Email Campaign Reporting Is Important (And How to Do It)
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- Term: Lifetime value (LTV)
- Term: Email Marketing
- Term: Engagement
- Term: Campaign
- Term: Accelerated Mobile Pages (AMP)
- Term: Return on investment (ROI)
- Term: Email Service Provider (ESP)
- Term: Deliverability
- Term: SpamAssassin
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Domain Name System (DNS)