Campaign Monitor: Why Email Campaign Reporting Is Important (And How to Do It)

Campaign Monitor just released a insightful blogpost:

Email campaign reporting can be a pain, but it’s pivotal to your email marketing success. Here’s why it’s so important, and how to get it right. Email marketing continues to be one of the most cost-effective and powerful online marketing tools for communicating directly with prospects and existing customers. According to a study by the Data & Marketing Association, the value of email marketing continues to rise: ROI from email marketing is roughly $57 for every dollar spent; an increase of $13 dollars since the previous study. The Lifetime Value (LTV) of each individual in an email marketing database has risen by 33% year over year. Email marketing has an impact on important business development drivers. The primary objectives of email campaigns are sales (62%), engagement (50%), brand awareness (47%), and building loyalty (45%). To get to this level of ROI, email marketers need to pay attention to how their…

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