You know how much a well-executed event can benefit your business, but it starts with getting people in the door. By following email marketing best practices as part of your promotion strategy, you can pack the house. And, once your event is over, you can use email to follow up with attendees to get the lowdown on what worked and what didn’t. Here’s how you can use email to help ensure that your events are successful every time. What is email marketing for events? Event email marketing is a process of sending multiple marketing emails with the singular goal of promoting an event. And while you may wonder if email is the best way to promote an event, know that even with multiple digital marketing resources, email marketing is still the most effective platform for getting the word out to those who are already interested in your business. After all
Hashtags are everywhere, and I do mean everywhere! You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another. There really are many ways that you can use hashtags for your business’s social media marketing, but in the interest of time, I’m going to focus solely on how to create and use a hashtag for your next event. Why should I use a hashtag for my event? As a small business owner or nonprofit professional, you are putting on all kinds of events to show your expertise, acquire new clients, or build out your network of supporters for your cause. It’s time to use hashtags to increase awareness and the visibility of your events. By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation
From a bird’s eye view, a charity run or walk may look like an organization just made an announcement, people showed up, and everything was a big success. But if you’re in charge of getting such an event off the ground, the steps to success start to look very different. A walk for charity can be a win-win for everyone. Participants can enjoy a day of exercise while supporting their community. Nonprofits can connect with people who might otherwise not know about their mission but love being active. Whether it’s a virtual or in-person event (or both!), your team can use it to expand your reach and strengthen relationships with existing supporters. Don’t be fooled — it can be a lot of work. From creating effective nonprofit marketing to the day-of logistics to following up with thanks to participants, you’ll have plenty of tasks. The key to hosting a successful
In-person and digital events are a great way to introduce your brand to customers and build a loyal fan base. To make them successful, you need to carefully plan and market each event, attracting the right audience and providing them with a memorable experience. However, it’s important to remember that your job’s not over just because the event is. Once you’ve finished folding the last chair, sweeping the floor, and closing the doors on your venue, it’s time to get to work on your post-event marketing. What is post-event promotion? Despite what many people think, post-event marketing and engagement go beyond simply saying thank you. It’s a chance to add value to the people in attendance and gather valuable feedback so that your next event can be even better. Post-event promotion starts with following up with those who attended your event. It could be as simple as a thank-you
Event promotion is vital to avoid creating a great event with little to no attendance — or even awareness — and to ensure it’s as big of a success as possible. There are fewer things more deflating for a business owner than talking about a recent event they hosted only to realize no one heard about it, especially if they felt like all they did was spread the word. To make sure your event is as successful as it can be, event promotion is just as important as your event planning, if not more so. Using an event management tool to create a solid promotion timeline is one of many effective strategies you can implement right now. From content and email marketing to ads and social media, here are tips, strategies, and seven new ways to kick-start the process of promoting your upcoming event. We’ll also touch on what you
Did you know business growth events are one of the easiest and fastest ways for you to grow your business (especially when you combine them with email marketing and social media)? Why is that? According to many companies — Constant Contact included — events are brilliant for growing your business because they allow you to . . . Scale up your sales. When you run an event, you get a whole group of people together instead of trying to sell your products/services on a one-to-one basis. This is a much more efficient use of your time and will speed up your customer sales process.Get a higher level of trust much faster. As humans, we are psychologically predisposed to respond better to people with whom we have eye contact and whose faces we can see. So, if you let people see you (and hear your voice, etc.), they will automatically have
The excitement that can be created by a simple announcement email is often overlooked by small businesses. Of course, we’ve all seen the big product launches created by the likes of Apple and Nike but what can a small business do when they have a new product? Or what about just when something new and exciting is happening with their business? That’s where the announcement email can come into play. Whether you have a new digital update to your app, there’s a new employee behind your counter, or you’re starting a new annual fundraising event, an announcement email is the best way to share that information with your contacts. What is an announcement email? An announcement email is a marketing tool used to announce anything that is new to your business or nonprofit. And while that’s pretty self-explanatory, i.e. something new should be announced, announcement emails can, and often do
September 28-29 10,000+ retailers and brands. 300 industry leading solution providers. Game-changing content. Visionary speakers. The UK’s biggest and best-loved event for retail, eCommerce and marketing technology is back to INSPIRE, EDUCATE, DRIVE & CONNECT the eCommerce industry. You can see more information on this event here. The post eCommerce Expo 2022 appeared first on Mapp Cloud.
September 20 In this ever more competitive world, agility and innovation are the watchwords of success. Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. Our mission: to share our combined “Know-How”, experience and innovations, in an environment that will help spark new ideas and find new products. You can see more information on this event here. The post marketingSHOWCASE appeared first on Mapp Cloud.
July 1 AntiConLX Global (formerly #MarTechFest) is back. And it’s bigger and better than ever before. With not one, not two but THREE main stages to delve into the depths of MarTech, SalesTech and NextTech. Trust us when we say you’re gonna want to check out who’s headlining… This agenda has been crafted for digital leaders facing a complex and challenging environment. Whether you’re implementing new technologies to improve efficiencies and effectiveness, managing customer experiences to meet changing behaviours, or developing strategies and tactics that ‘do more with less’, we have a line-up of amazing keynote presentations, a break-out campus area, and networking space to help you explore trends and best practice in our industry. Join us to #KeepUpgrading in the new world and what it means for you, your team, your business, and ultimately, your customers. You can see more information on this event here. The post AntiConLX Global 2022 appeared first on…