HubSpot: How HubSpot’s Email Team is Responding to iOS 15

HubSpot just shared a new engaging story:

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click and move further along the buyer’s journey. With the rollout of Apple iOS 15’s new privacy protection features, our open rates are in jeopardy. But is that a bad thing? Let’s start with some information about how this new feature will work. How Apple’s Email Privacy Protection Feature Works After updating an iOS device to iOS 15, upon opening the Apple Mail app you will see a popup asking whether you’d like to “Protect Mail activity.” If you select the “Protect Mail activity” option, Apple will first route your emails through a proxy server to…

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