B2B marketing

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. Plus,…

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is vital to conversion success – and we’ve taken a look at some of the practical applications for your own campaigns. But what if you want to go deeper? Let’s take a look at some examples of how you can use these campaigns in your own industry. We’ll run through 3 specific examples, including campaign structures and content ideas, this blog will give you everything you need to get moving with some behavioral insights – let’s rock and roll! Adding neuroscience spice to B2B: The sales supporting nurture There is a common misconception that B2B is vastly different from B2C. I hear the term “stuffy” being used a lot… But in reality, the main…

In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays a significant role in helping the brain decide to buy, but how can you make that happen for you? We’re not about vague theories that have no real application! So let’s take a look at some practical applications for using these insights as we walk through 5 ways to pack a punch with the purchase formula in your very own campaigns. 1. Welcome campaigns Never underestimate the power of a really good welcome campaign! The very first time a new contact joins your list, you should roll out the red carpet. When you provide a fantastic welcome and wow campaign you’re able to provide the brain with context as to why you do…