dotdigital: Behavioral campaign ideas you can use

dotdigital just released a new insightful story:

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is vital to conversion success – and we’ve taken a look at some of the practical applications for your own campaigns. But what if you want to go deeper? Let’s take a look at some examples of how you can use these campaigns in your own industry. We’ll run through 3 specific examples, including campaign structures and content ideas, this blog will give you everything you need to get moving with some behavioral insights – let’s rock and roll! Adding neuroscience spice to B2B: The sales supporting nurture There is a common misconception that B2B is vastly different from B2C. I hear the term “stuffy” being used a lot… But in reality, the main…

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