Top Deliverability’s Blog
dotdigital: Behavioral campaign ideas you can use
- October 20, 2021
- Posted by: Top Deliverability
- Category: dotdigital ESPs Industry News

dotdigital just released a new insightful story:
We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is vital to conversion success – and we’ve taken a look at some of the practical applications for your own campaigns. But what if you want to go deeper? Let’s take a look at some examples of how you can use these campaigns in your own industry. We’ll run through 3 specific examples, including campaign structures and content ideas, this blog will give you everything you need to get moving with some behavioral insights – let’s rock and roll! Adding neuroscience spice to B2B: The sales supporting nurture There is a common misconception that B2B is vastly different from B2C. I hear the term “stuffy” being used a lot… But in reality, the main…
Read more: Behavioral campaign ideas you can use
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!