email marketing
Learn everything you need to know to send better retail email marketing campaigns: tips, templates, strategies, examples, and more. The post Complete Retail Email Marketing Guide (Tips, Templates, & Examples) appeared first on SendGrid.
Today’s customers regularly switch between channels and devices when interacting with a brand. They might click on an email on their phone, switch to their laptop to do more research, and go to the store to make a purchase—and expect to do so seamlessly. The catch is that most businesses struggle to consolidate data from […] The post Announcing: The Ultimate Guide to Omnichannel appeared first on SendGrid.
Now, you can set up 2048 bit keys for your Twilio SendGrid account. Implement 2048 bit DKIM keys to protect your domain and email reputation. The post 2048 Bit DKIM Keys: Enhanced Protection for Your Email Program appeared first on SendGrid.
Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem is that there is so much of it and it’s all stored in different systems. This creates a big headache when it comes time to create that super relevant email content. Gartner even stated that 80% of marketers will abandon personalization by 2025 because of these difficulties. But you don’t have to be one of them! Personalization is still one of the best ways to squeeze more ROI out of your email program. In a survey conducted by Mailcharts of 500 retail brands’ emails, only 1.5% of those had personalization in the subject line. That is dismal, especially considering that subject line personalization is just the bare minimum of what you can and should be doing with personalization. To really get the most out of your personalization efforts,…
What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message Identification”, is making this happen! First of all, what is BIMI? BIMI (Brand Indicators for Message Identification) brings customer logos for authenticated brands to consumers’ inboxes, showcasing the logos next to the email subject line. Other platforms, such as Twitter or Instagram, have long used this type of verification as a trust seal. Now BIMI is applying this to email! BIMI not only helps to establish trust, but also increases brand visibility. While Verizon Media (with their brands “Yahoo” and “AOL”) already introduced BIMI logos more than a year ago, Gmail is currently BETA testing. Opening it up to the public is expected this summer, but there’s no official statement nor starting date. As opposed to Verizon, Gmail demands a “Verified Mark Certificate” (a so-called “VMC”)…
As we leave behind what may have been the most difficult and strange year of all, 2021 rolls in with its own new set of expectations. The changes that took place in 2020 are not lost on us, as they impacted many levels of our lives, both personally and professionally. Speaking of the professional aspect, we would love to share with you what has developed on the communication and digital marketing fronts, and how we are preparing for the upcoming future here at MagNews. The first thing we are happy to share is that despite these difficult times, many new clients trusted us by choosing MagNews and our services. In fact, our customer base grew by 15% compared to 2019. The same thing can be said for our Partners, who are increasing in numbers by the day; soon we look forward to welcoming them at the first Partner Meeting of 2021. …
What happened? Last week, different Google services experienced temporary malfunctions caused by a bug in the automated system that manages the memory quotas in the Google User ID Service. Gmail was not spared from these disruptions and in the days between 14.12 and 16.12, at various moments, the service was non-accessible and Gmail users were unable to send or receive emails. Gmail Problem Due to these disruptions, on the MagNews side we detected a considerable and anomalous number of bounces coming from the gmail domain. Effectively this was during the down-time, many of these emails sent to Gmail recipients generated bounces due to non-existent accounts. Below is the specific error reported by the server: 550-5.1.1 The email account that you tried to reach does not exist. Please try550-5.1.1 double-checking the recipient’s email address for typos or550-5.1.1 unnecessary spaces. Learn more at550 5.1.1 https://support.google.com/mail/?p=NoSuchUser MagNews ManagementThese false positives didn’t generate any issues with MagNews…
Gift shopping is really tough. (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.) One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts. All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too. Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different…
Quick question: how much is each subscriber on your email list worth to your business? Email marketing campaigns are vital for spreading brand awareness, boosting conversions, and fostering customer loyalty, but many store owners don’t actually know how much real dollar value their subscribers bring. It’s essential for eCommerce entrepreneurs to comprehend the actual value per email subscriber to determine if the money they are funneling into campaigns is worth what they are getting in return. A deep understanding of your email subscriber value also helps you budget your campaigns, identify successful strategy elements, and quantify your marketing efforts. What subscriber value tells you Calculating the value of each subscriber helps you run a number of other important calculations for determining the efficacy of your email campaigns. Campaign ROI. Identifying your return on investment (ROI) on specific campaigns is important for budgeting your email marketing dollars. By understanding how much each subscriber is worth, you can determine…
Like a lot of email marketers, you probably spend a majority of your time writing broadcast emails. You focus on promoting sales, announcing new products, sending out coupons, and getting the word out about upcoming events. And after you send those broadcast emails, you likely keep a close eye on your open rate. After all, the content of your messages doesn’t matter if no one opens them. But the emails your subscribers are most likely to open and consume aren’t promotional ones. They’re far more concerned with their transactions—the purchases they’ve already made with your store. 64 percent of customers consider transactional emails (like shipping confirmations) the most valuable messages they receive, according to Litmus. One Experian study found transaction emails, like shipping and order confirmations, achieve significantly higher open and click rates than promotional emails. They also drive substantially more revenue per email. Our numbers show a similar pattern. Transactional emails see almost five times the open rate of broadcast…