HubSpot: 10 Ways to Improve Your Email Engagement

HubSpot just issued a new insightful blog:

We all know how flooded the average email inbox is today. And, while email marketing remains one of the most effective tools in the marketing toolbox, millions of emails go by unnoticed, unopened, and unread every day. So, how can you avoid such a sad fate for your emails? And, what can you do to increase email engagement and get those coveted clicks on your CTA buttons? Read on for ten actions that will increase your email engagement and save your emails from ending up in the trash folder. 10 Ways to Improve Email Engagement 1. Always send a welcome email. The first email you send to a customer is usually a welcome email. The average open rate for a welcome email is 50%, which makes it much more effective than regular newsletters. If we bear in mind that 76% of people expect a welcome email immediately after subscribing to…

Read the original here: 10 Ways to Improve Your Email Engagement