Mapp: Welcome iOS 15: 3 Quick and Actionable Tips for Email Marketers

Mapp just released a new insightful article:

After months of building up anticipation, Apple has recently launched iOS 15. The new OS comes with various advanced privacy features. The companies’ declared goal is giving users more control over how their data is being used – which will affect targeting for marketers. We had a closer look at the update to best prepare you for the changes. Apple’s iOS 15 update is a game-changer for users regarding data protection. It controls and prevents data usage, data storage and data sharing capabilities for apps on iPhone and iPad. After making data protection a priority in past releases such as iOS14, Apple is expanding its efforts on adding more privacy features. Those iOS 15 features are presenting an entire industry with a completely new set of challenges. Email tracking as we know it is particularly affected by the update. iOS 15 brings significant chances for email tracking iOS 15 makes…

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