nonprofit
Before you figure out how to get sponsors for an event, the first question you need to ask yourself is: “What kind of event am I holding?” There are two main kinds of nonprofit events. The first is what is known as a “friend maker,” in that the goal isn’t so much about raising money — you may even discover after the fact that you lost money in the short term. A friend maker event is designed to create relationships within the community with a long-range goal of finding donors for your nonprofit or building relationships. The second kind of event (and the one most development teams are interested in organizing) is a fundraiser. The purpose of these events is to raise capital to support the programs and administrative costs that go into carrying out your organization’s mission. For fundraisers to be successful, it’s essential that you secure funding from…
It’s time you started using social media for your nonprofit. With nearly 4 billion social media users worldwide, it’s safe to say that there’s a large online audience today. While some people use social media platforms like Facebook or Instagram to keep up with friends, many more use them to engage with various organizations. If you’re running a nonprofit, you’ve got an incredible opportunity to connect with supporters on the web. In fact, you can start fundraisers, recruit volunteers, or simply share your story to turn readers into followers. But with so many social media platforms out there, where do you even start with the process? Luckily, social media for nonprofits doesn’t have to be an overly-complicated journey. The first step is to settle on the right platform for your organization. From there, you can use a variety of social media tools and strategies to post engaging content to the…
Nonprofit organizations saw explosive growth in 2020 and 2021 thanks to a rise in charitable giving and donor retention. While all signs point to continued growth, nonprofits must remain driven and committed to their mission. However, setting the goals of a nonprofit organization to meet its mission is one of the biggest challenges nonprofit leaders face. Clearly define your mission, goals, and objectives; it’s important to differentiate between the three. Your nonprofit’s mission statement is your overall purpose for starting your organization and serves as a guide to continually refer back to. Out of the mission statement comes your goals or the specific aims you complete to achieve your purpose. These goals are measured and tracked by objectives to help manage your progress. Developing and effectively communicating your nonprofit’s goals helps increase the number of donors, volunteers, and investors who become dedicated to your cause. This guide will explore how…
Unless you know how to measure nonprofit performance, it’s impossible to know where your organization is succeeding and where you need to concentrate future efforts. Nonprofit KPIs (key performance indicators) take the uncertainty out of measuring your nonprofit’s success. By focusing on the right KPIs, your nonprofit can take the necessary steps to capitalize on successes, learn from failures, and improve overall performance. As a result, you can have the greatest possible effect on your community. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations What are nonprofit KPIs? Key performance indicators (KPIs) are numerical measurements that can help nonprofits measure their progress toward specific goals. Although some nonprofit KPIs measure financial achievements, such as donations toward a cause, many nonprofit KPIs examine how well a nonprofit organization impacts the community it…
Unless you know how to measure nonprofit performance, it’s impossible to know where your organization is succeeding and where you need to concentrate future efforts. Nonprofit KPIs (key performance indicators) take the uncertainty out of measuring your nonprofit’s success. By focusing on the right KPIs, your nonprofit can take the necessary steps to capitalize on successes, learn from failures, and improve overall performance. As a result, you can have the greatest possible effect on your community. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations What are nonprofit KPIs? Key performance indicators (KPIs) are numerical measurements that can help nonprofits measure their progress toward specific goals. Although some nonprofit KPIs measure financial achievements, such as donations toward a cause, many nonprofit KPIs examine how well a nonprofit organization impacts the community it…
Influencer marketing for nonprofits — it’s an old strategy given a new name. Major nonprofits and major celebrities have paired up to do good for as long as the two have existed. But social media has transformed the landscape of influencer marketing. It’s created a huge web of niches and spheres of influence. When you find the right voices and the right platform, you can extend the reach of any nonprofit and access a new audience that’s already primed to care about your mission. In fact, that audience pays more attention to the recommendations of their favorite influencers than to those of megastars, and this trend is only growing. There are powerful people eager to advocate for your brand and cause. You just need to find them, connect, and partner up to realize your most ambitious goals. Don’t miss out on one of the most exciting digital marketing trends for…
Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your marketing plan and brainstorm for the future. But the coronavirus pandemic has dramatically uprooted the way many nonprofits operate. While the media reports quarantines and vaccine news and updates, you still have to keep your charity providing for the growing needs throughout your community. Though COVID-19 has made the nonprofit sector more important than ever, the pandemic brought new challenges to overcome. Your stakeholders and supporters adopted new behaviors that made your online presence that much more valuable — and effective for raising money — and it will be a while before the world returns to large, in-person events that once served as fundraisers. As in 2021, this year, the best nonprofit marketing ideas will take place online. The…
There’s a duality when you run a nonprofit organization. Your goal is to help the community, not to make money. But on the other hand, without money to cover your overhead costs, your organization can’t do its job. Nonprofit funding sources are there to bridge this gap. This guide will walk you through how to find reliable nonprofit funding sources that will allow you to pay your overhead costs and have the resources to make meaningful contributions to your community. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Importance of finding reliable nonprofit funding sources The average age of a donor in the U.S. is 64, and they typically make two contributions a year. This means that most personal donations come from a tiny percentage of the population. Running a nonprofit…
If you run a nonprofit, you know the difficulty of donor retention. In fact, donor retention dropped by 4% in 2020. The situation is only becoming more prevalent for nonprofits across all sectors. On a good note, the number of new donors rose in 2020, with Americans giving over $470 billion in donations. This impressive number means more individuals are looking to give to nonprofits — and there are plenty of opportunities to turn them into repeat donors. The key to keeping contributors coming back again is implementing effective donor retention strategies. Moreover, the success of these strategies lies in developing strong relationships with donors. And at the base of every strong relationship is solid communication. That’s where email marketing for nonprofits comes into play, creating a steady, interesting, and effective communication method. This guide will outline the best email marketing strategies to turn one-time contributors into loyal donors. Keep…
Perhaps spurred by a desire to help nonprofits weather the COVID-19 pandemic, donations increased by 10.6% in 2020 compared to 2019. Many organizations saw increases at every donation level, but not all news from 2020 was encouraging. Although people were feeling extra charitable last year, donor retention fell by 4.1%. For a nonprofit organization, nurturing your relationships with current donors is critical to long-term success. Let them see how you’re spending their money to give them a sense that their donations matter. Instead of emphasizing new contributions, spend some time engaging past and current supporters, encouraging them to become stewards of your organization. Here are some steps you can take to cultivate a solid donor stewardship plan to inspire people to give regularly. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations…