fundraising
For nonprofit professionals, Giving Tuesday is a big opportunity to drive donations ahead of your end-of-year campaign. Just take a look at these stats: In 2020, Giving Tuesday donations totaled more than $2.47 billion, engaging 34.8 million participants!The NonProfit Times That’s a lot of donations! To make sure that your cause is a part of the excitement, you’ll need a fundraising plan. Don’t worry — we’ll walk you through some effective Giving Tuesday ideas and share our free Giving Tuesday Fundraising Plan. But first — we’ll walk through some general must-knows about Giving Tuesday so you can maximize your fundraising. Table of ContentsWhen is Giving Tuesday 2021?How do I use Giving Tuesday to raise money for my cause?Free Giving Tuesday Ideas and Fundraising PlanWhy bother with this guide?Planning your Giving Tuesday donation campaignYour Giving Tuesday donation promotional plan (with ideas)Giving Tuesday ideas to ensure your plan’s successMore Giving Tuesday ideas to help…
If you run a nonprofit, you know how important end-of-year donations are. The year-end giving season has already begun, and with big days like Giving Tuesday right around the corner, it’s the perfect time to review your end-of-year fundraising marketing plan and make sure you’re set up for success. To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year. We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals. If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help! Here are our 35 favorite expert tips for end-of-year fundraising 1. “Plan way ahead, gather the stories and content all year and have a strategy for dissemination. Don’t go it…
As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising, and the growing popularity of Giving Tuesday, have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 31 percent of annual online gifts are made in December and 10 percent of that happens within the last 3 days of the year. In this Golden Age of online giving, a little planning can go a long way. A successful holiday fundraising appeal will give your organization deep roots from which to grow in the New Year. Here are 10 ways to make sure you nail your holiday fundraising appeal, so your organization can make the most of the holiday season. Table of Contents1. Customize your holiday fundraising appeal email and donation pages2. Optimize your appeals for mobile giving3. Compartmentalize with segmentation4. Serialize with more than one email or…
Many nonprofit organizations need to fundraise constantly, and yours is probably no different. You likely do at least one big push for donations at the end of the year, corresponding with local matching programs and tax deadlines. But hosting smaller fundraising events keeps your organization in the public eye, and it can lead to a steadier stream of revenue than one large outreach effort can provide. Tying fundraising into Halloween with themed events lets you catch donors before they get started with their holiday spending. Not sure what to do for Halloween? We’ve got some Halloween fundraising ideas that will give your nonprofit a boost and let you have fun with your donors. This article covers: Why your nonprofit should consider a Halloween fundraiser10 Halloween fundraising ideas for your nonprofitPromoting your fundraiser Keep your organization growing with expert advice and all the tools you need, all in one place. Start…
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals. This year, Giving Tuesday is November 30, 2021. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors. Make sure you’re getting their attention with your fundraising marketing…