Sendingblue: The 12 Best Email Marketing Strategies for Campaign Success in 2022

Sendingblue just shared another insightful blog:

Email marketing is a powerful strategy. Unlike other marketing activities, it allows you to land directly in the inboxes of your leads and customers and build a direct one-to-one connection with them.  The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated.  And it’s worth it – the ROI on a well thought-out email marketing strategy is high. In fact, it reaps a higher ROI than any other marketing method, with a median of 122%.  But, to get good results, you have to create a strategy that consistently converts.  This means putting a series of email marketing tactics into place throughout the sales funnel so you can tweak, measure, improve, and continue to provide a great experience for subscribers.  It’s not enough to write up a couple of emails and send them sporadically throughout…

Read more here: The 12 Best Email Marketing Strategies for Campaign Success in 2022