online donations
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Table of ContentsIs Giving Tuesday really worth it for my nonprofit?Giving Tuesday is on November 30, 20213 Ways to Get Ready for Giving Tuesday1. Spread the word!2. Set up and test your website for collecting donations before the big day.Here are two things you’ll definitely want to give a second look:3. Get social with planned Giving Tuesday postsPlan Facebook status updates in advanceDraft your day-of tweets days before Giving TuesdayMaximize visibility by using buzzy Giving Tuesday hashtagsTools to help your organization reach…
For nonprofit professionals, Giving Tuesday is a big opportunity to drive donations ahead of your end-of-year campaign. Just take a look at these stats: In 2020, Giving Tuesday donations totaled more than $2.47 billion, engaging 34.8 million participants!The NonProfit Times That’s a lot of donations! To make sure that your cause is a part of the excitement, you’ll need a fundraising plan. Don’t worry — we’ll walk you through some effective Giving Tuesday ideas and share our free Giving Tuesday Fundraising Plan. But first — we’ll walk through some general must-knows about Giving Tuesday so you can maximize your fundraising. Table of ContentsWhen is Giving Tuesday 2021?How do I use Giving Tuesday to raise money for my cause?Free Giving Tuesday Ideas and Fundraising PlanWhy bother with this guide?Planning your Giving Tuesday donation campaignYour Giving Tuesday donation promotional plan (with ideas)Giving Tuesday ideas to ensure your plan’s successMore Giving Tuesday ideas to help…
If you run a nonprofit, you know how important end-of-year donations are. The year-end giving season has already begun, and with big days like Giving Tuesday right around the corner, it’s the perfect time to review your end-of-year fundraising marketing plan and make sure you’re set up for success. To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year. We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals. If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help! Here are our 35 favorite expert tips for end-of-year fundraising 1. “Plan way ahead, gather the stories and content all year and have a strategy for dissemination. Don’t go it…
As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising, and the growing popularity of Giving Tuesday, have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 31 percent of annual online gifts are made in December and 10 percent of that happens within the last 3 days of the year. In this Golden Age of online giving, a little planning can go a long way. A successful holiday fundraising appeal will give your organization deep roots from which to grow in the New Year. Here are 10 ways to make sure you nail your holiday fundraising appeal, so your organization can make the most of the holiday season. Table of Contents1. Customize your holiday fundraising appeal email and donation pages2. Optimize your appeals for mobile giving3. Compartmentalize with segmentation4. Serialize with more than one email or…