HubSpot: 9 Rules for Creating High-Converting Emails

HubSpot just issued another brilliant story:

Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment. Email marketing involves the art of relationship building and the art of sales. If social media is a valuable vehicle to collect prospects, email communication is the channel that allows you to connect and bond with your prospects, leads, and customers. Regardless of your business type, your ultimate goal is to improve your sales performance and grow your brand’s reputation at the same time. For that reason, you should take a very careful approach in the relationship-building process. Take a look at these nine rules for creating high-converting emails to boost your email marketing game and improve your conversions. 9 Rules for High-Converting Emails 1. Know your audience. Knowing your audience is the first and foremost step to take when building email…

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