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Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most of us also receive SMS marketing messages from companies and organizations that we do business with. But, what is SMS marketing and are you using it as part of your small business marketing plan? With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should be. What is SMS marketing? SMS stands for “short message service,” and as a business, SMS marketing is the act of sending a text message to customers or clients who’ve opted in to receive timely communications from your business or nonprofit. Basically, SMS is a great way to send and receive things like limited-time offers, sign-up confirmations, event announcements, appointment reminders
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various industries and businesses to help determine the highest priority tasks that yield the most impact. When you’ve identified the high-impact tasks, you’re guaranteed to increase your productivity and your profits. In the early 1900s, Vilfredo Pareto recognized this occurrence when studying Italy’s wealth distribution. Pareto observed that 80% of Italy’s land was owned by only 20% of the population. Pareto also noticed this same 80/20 occurrence in other things, like the productivity of the pea plants in his garden. It is important to understand the 80/20 Rule is not a mathematical formula. Instead, it is an observation explaining the correlation between effort and
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation. What is a digital creator? How To Be a Digital Creator Find your niche. Gather the materials you need. Create. Set SMART goals. Get organized and on a consistent schedule. Be active on social media. Take advantage of monetization opportunities. What is a digital creator? A digital creator is someone who creates content across digital platforms. The content can be videos, photos, graphics, blog posts, or other forms of media — and the platforms can be YouTube, TikTok, Instagram, Twitter
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts The launch of YouTube Shorts comes at a time when many social media platforms are making a drastic pivot towards video content — specifically short-form content. Even in its most basic beta form, the Shorts feature saw solid performance in India. In March 2021, less than a year later, the
List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. However, it is not a replacement for having unsubscribe messaging and links in your email. Consider it just one more way to give your subscribers a positive email experience. Read on to learn what list-unsubscribe entails, how it works, and everything you need to know to set up list-unsubscribe for your campaigns. What is list-unsubscribe? Email marketers want subscribers to want to be on their email lists. But there are times when subscribers decide they’re no longer interested in receiving certain messages. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list
Do you really need to add one more automation campaign to your email marketing strategy? If it’s an onboarding email, we say yes! One of the first emails a new user receives from you, it impacts directly customer success, product adoption, and retention. If you’re not sure what an onboarding email is, much less how to craft one, you’re in the right place. Discover onboarding email campaigns, their value, and inspiring examples. What are Onboarding Emails? Modern brands understand the importance of customer experience (CX). CX is the sum of perceptions of the business, built over the customer lifecycle. Delivering excellent CX, then, is about excelling at every touchpoint through the customer journey. That’s where an onboarding email campaign comes in. As the name suggests, its purpose is to facilitate the onboarding process. Onboarding emails get sent straight after a new customer buys a product or — more often —
Over on the Validity blog, my friend Travis Murray has provided an update on the current status of that Gmail pilot program to allow some political senders to in theory be able to bypass some spam filters. Read it and be informed.The whole thing makes me itch. There are just too many apples to give everybody one bite, as I mentioned before.And My colleague Jennifer Nespola Lantz worries that this “is a flat degradation of trust for the end user” and I concur.So…what comes next here? Get ready to start sliding down that slippery slope here, folks.
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and when they convert. Conversion – The desired action taken by a targeted user, such as visiting a website or making a purchase. Now that we have the basics down, let’s dive into TikTok’s new attribution manager. Understanding TikTok’s Attribution Manager When it comes to ad campaigns, no two are the
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake. That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged. Let’s dive right into some of those incorrect thoughts, debunk them with data from our State of Consumer Trends Survey, and discuss tips for what you can do instead. 5 Gen Z
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022) YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022) The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022) YouTube Advertising Statistics Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021) 63%