Youtube Marketing
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without having to put them all in one “link in bio.” Plus, you don’t have to worry about viewers leaving your page to go search for your product recommendations. Instead, all they need to do is scroll down while watching your video. While affiliate marketing is often seen on other channels like Instagram, TikTok, or blogs, creators sometimes overlook YouTube as a worthwhile affiliate channel. So, I want to explore whether or not YouTube affiliate marketing works and how to do it well, according to experts. Table of Contents: What is YouTube Affiliate Marketing? YouTube Affiliate
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is. YouTube’s Power Players Use This Growth Strategy What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users. And believe me, it’s not slowing down anytime soon, the number of YouTube’s global users is estimated to reach 2.85 billion by 2025. With this ongoing video growth on the horizon, it’s important to assess your competition. Table of Contents What is a competitor analysis on YouTube? Why is a YouTube competitor analysis important? How to Do Competitor Analysis on YouTube What is a competitor analysis on YouTube? Competitor analysis on YouTube involves studying the content created by competitors in your desired niche or subject matter area. These insights help you understand your competitors’ strengths
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos and start ideating your YouTube channel today. How To Come Up With a YouTube Channel Idea There are over 51 million YouTube channels as of 2023, so you may think all the good YouTube channel ideas are already taken, but don’t be discouraged — you can still develop an excellent channel today. First, you need to hone in on your channel’s niche. Your niche will be the topic or category your channel focuses on. Is your channel meant to
YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. It’s commonly used across various paid media platforms to describe the advertising expenditure per 1,000 individuals reached by the ad. By maximizing your YouTube CPM, you increase your earnings and demonstrate the value of your content. In this article, we‘ll explore what CPM is, how it’s calculated, what makes a “good CPM,” and more. Table of Contents What is CPM, and how is it calculated? Why is CPM important? The Average CPM on YouTube The Highest CPM on Youtube What is CPM, and how is it calculated? CPM, or cost per 1,000 impressions, is the
As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. One of the most important tactics for optimizing your YouTube channel is to create engaging YouTube descriptions. Here, we’ll discuss how to create compelling descriptions for your YouTube channel and videos. YouTube Channel Descriptions A YouTube channel description is similar to the About Page of a website. It appears under the “About” tab of your channel’s YouTube page. The YouTube channel description conveys to potential viewers what your content will cover, including the issues you tackle and the communities you serve. You’ll be able to add this when setting up your YouTube channel. As a YouTube creator, your primary goal is to attract viewers and turn them into subscribers
People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same. The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content. To help you accomplish this, we’ve created a list that features the best (free and paid) video editing tools on the market. All of these tools make it possible for you to create engaging, standout content for one of the top social platforms globally. Skip to: Free Video Editing Software Paid Video Editing
The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller. In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories. Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 Million Subscribers) Talks at Google (2.1 Million Subscribers) Best YouTube Cooking Channels Tasty (21.1 Million Subscribers) Jamie Oliver (5.8 Million Subscribers) How To Cook That (4.9 Million Subscribers) Binging with Babish (10.1 Million Subscribers) Laura in the Kitchen (3.8 Million Subscribers) MaangChi (6.2 Million Subscribers) JunsKitchen (5.3 Million Subscribers) Bon
Did you know that YouTube currently has 2.6 billion active users a month and is projected to grow to almost 3 billion active users by 2025? Just as mind-blowing, there are 144 million YouTube channels out there. So, you’re probably wondering how to stand out in a sea of channels and grow your YouTube channel to drive traffic to your To help marketers and business owners answer this question, here’s what you need to know to grow your YouTube channel. 1. Optimize your YouTube channel profile. To optimize your channel for growth, start with a clear and engaging profile. Your YouTube profile should include information that is relevant to your audience. For example, let’s look at the anime-themed YouTube channel, Mother’s Basement, ran by content creator Geoff Thew. Image source The profile for Mother’s Basement includes an interesting cover photo nad a detailed description of the kind of content Thew
As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely free and accessible through its platform. In this post, learn how to use YouTube’s nativevideo-editingtools, as well as best practices to keep in mind when editing your videos to ensure you’re keeping your audience engaged and interested in watching more. How to Use YouTube’s Video Editor YouTube’s video editor is an extremely basic editing tool, butit can still let you trim clips out of any