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HubSpot: What is YouTube Shorts & How to Make One [+7 Brand Examples]
HubSpot just shared a new insightful article:
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts The launch of YouTube Shorts comes at a time when many social media platforms are making a drastic pivot towards video content — specifically short-form content. Even in its most basic beta form, the Shorts feature saw solid performance in India. In March 2021, less than a year later, the
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