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Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content. So, what do today’s best inbound marketing agencies look like? Let’s explore! What do inbound marketing agencies do? 16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, “The same marketing tactics that persuade millennials also work on Gen Z,” was a true or false statement. And if you think consumers — the people who are being marketed
We all know the frustrating feeling — you’ve collected all the images you need for your next campaign, but when you go to press “Send” you’re told, “Sorry. File too large.” Figuring out how to send large files on the fly is a pain. Unfortunately, our email accounts can’t carry as much storage as you might think. Gmail, for instance, can only hold files up to 25 MB. Additionally, large files can eat at your storage space, even if it’s just sitting in your Sent folder. If you’ve got a file you can’t send the traditional way, don’t worry — we’ve got several alternatives (some free), to ensure the largest of files can be sent to whoever, within minutes. Skip to: How to Send Large Files in Email How to Send Large Files Over the Internet How to Send Large Files via File Sharing Service How to Send Large Files
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF. But it’s not impossible. Whether you use a Mac or Windows computer, there are tools available to you for editing the text and graphics within a document that has already been converted into a PDF. You can even do this online, as well as convert PDFs back into Microsoft Word documents to edit your content in its original, editable format. Here are a few ways to edit a
There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. In this list, I’ll break down some of the most common examples of bad habits that stifle productivity and some ways you can break them. Table of Contents Bad Habits Examples List How to Break a Bad Habit Bad Habits That Are Making You Less Productive 1. Rushing in the morning. When the morning rush becomes a habit, there can be negative consequences to your sense of well-being and your overall productivity. Why this habit is bad: When you start off your day in a frenzied state of mind, you’re not giving your brain any time to decompress, reset, and
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go. If you’re marketing without a budget, find below some free marketing strategies with high ROI. Plus, get some advice from HubSpot marketers who specialize in working with startups. Below, let’s review the top tactics to implement when you’re marketing without a budget. Develop a content marketing strategy. Seek out co-marketing opportunities. Invest in your social media presence. Increase community engagement. Offer free trials or free resources. Arrange giveaways. Encourage user-generated content. Host a webinar. Invest in SEO. List your company on business directories. 1. Develop a content marketing strategy. Looking for sustainable growth at a low cost? Content marketing is the way to go, according to Janelle Apaydin, head of marketing at HubSpot for Startups. “A strong content marketing strategy allows you to educate your customers and keep
Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in mind that deleting your account can’t be undone. Be sure to back up your account data, write personal notes to engaged followers, and update your analytics. If you’re deleting a business Instagram account, you may want to make an archive for the SEC or FINRA, just in case. Now, if you’re ready, start following these simple instructions, or jump to the section you’re looking for below: How to Delete Your Instagram on an iPhone How to Delete Instagram Permanently on Android How to Delete Your Instagram Profile on a Desktop Computer How to Deactivate Your
Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen. Fortunately, we’ve put together a quick and easy guide for recording your computer screen on a Mac, Windows PC, iPhone, iPad, and Android. Use the links below for quick navigation to each section. How to Screen Record on Mac How to Screen Record on Windows PC How to Screen Record on Android How to Screen Record on iPhone and iPad Best Free Screen Recording Tools How to Screen Record on Mac Apple pre-installed QuickTime Player, an app that lets you record, edit, play, and share audio and video files onto every Mac. You can use it to record your computer screen. Step 1: Navigate to Launchpad > Quicktime Player. Step 2: Go to
If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks to Step Up Your Productivity 1. Turn off your notifications or pause emails. Other than social media, email is where most people get flooded with notifications. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Solution? Simply turn off email notifications to focus on your more pressing tasks. Better yet, you can pause incoming emails from even showing up in your inbox – if your email provider allows it. Image Source Outlook users can pause notifications through the Boomerang app and unpause when they’re ready to tackle
Productivity is on the minds of almost every marketer, but what is productivity? How do you know if your idea of productivity aligns with that of your company or teams? Why is it necessary, and what can you do to be more productive? In this article, we’re going to explore productivity, what it means, and why you should care. What is productivity? How to be More Productive Why Productivity is Important Productivity Examples What is productivity? Dictionary.com defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services.” In an economic context, the meaning is similar — it’s essentially a measure of the output of goods and services available for monetary exchange. However, productivity can mean something different when applied to our personal and professional lives. According to Friday.app, a productivity management tool, productivity is how efficiently you can consistently