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Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too.” Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We’ll show you how you can get into marketing and the different marketing jobs that are out there. We’ll give you what you need to map out your marketing career and pinpoint your goals. Let’s get started. According to Merriam-Webster, marketing is “the process or technique of promoting, selling, and distributing a product
Email is on the front line of engagement for marketers due to its effectiveness, according to Litmus’ 2021 State of Email Report. And because of that, we know email marketers spend countless hours trying to get it right—every time. Well, now you can show off all that hard work—and get rewarded for it! It’s time for the annual Litmus Email Excellence Awards where we get to recognize YOU and your team for your incredible efforts. And just as email continues to change, so have our submission categories for this year’s awards. So get excited and start collecting all the details from your most prize-worthy campaign of 2022! 2022 Email Excellence Award Categories Last year, we gave out seven awards to some extremely talented email marketers. As requested by the email geek community, we’ve made some category updates this year we know you’re going to appreciate. Did you have an exceptional
Recently, Val Sopi from blogstatic contacted our Support team to ask whether he’d be able to turn his blog posts into newsletters and send them out through Postmark, bypassing that famous marketing platform that is as yellow as ours (✉️ 🦍). Our answer was yes: he could do that by dynamically adding content to existing Postmark Templates—which is something anyone can do if they’re using our service to send email. Once Val messaged back to tell us he’d been successful, we invited him to join us on Zoom and demo his process so we could write this tutorial for you. Val from blogstatic demoing for the Postmark team. We had fun! Step 0, prerequisite: set up Postmark To send newsletters (or any other type of email) via Postmark, the prerequisite step is… to set up Postmark. We’ll assume most of you reading this page have already done it—but if that’s not the case
Black Friday is an exciting time for retail and e-commerce marketers. It can also be a stressful time. With swarms of new and existing shoppers…
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case navigating all this uncertainty isn’t hard enough, companies are dealing with another major shift. Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet customers’ high expectations. At the height of the pandemic, many businesses thrived in a digital-first world, but now that momentum is slowing and it’s harder than ever to connect with customers. The flywheel feels frozen. But why? This question keeps me up at night. Helping organizations grow better is our
There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few. As you seek new ways to boost donations, keep digital and in-person opportunities in mind. Both hold the power to attract new donors while also improving engagement among long-time supporters. To help, we’ve highlighted a few of the most compelling fall fundraiser ideas that will get donation levels up long before the holiday season arrives. 1. Back-to-school dance party If your organization caters to families with school-age children, why not celebrate the start of a new school year? As kids head back to school, they will be excited for new beginnings —
Hey, Pardot users! Looking for a recorded webinar that covers on deliverability best practices, how to maximize deliverability success when sending via the Pardot (aka Marketing Cloud Account Engagement) B2B email platform? Well, we’ve got you covered right here at Spam Resource. On August 24, 2022 Ben LaMothe hosted a Tampa Pardot User Group meeting, and invited me to attend. We talked about how best to keep a clean house (meaning clean data) in Pardot, what your options are for data cleanup, as well as touching on deliverability best practices and how to use Pardot’s built-in features to help boost your engagement and, by extension, boost your deliverability success. Check out the recording below, and don’t check out Ben’s Pardot tips and tricks blog at PardotGeeks.com and his recent article for DemandGen on this very topic.
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision was congruent with the company’s stated goal of making its competition with TikTok a major priority, as the appeal of TikTok lies within its fullscreen randomized video feed, intuitive algorithm, and easy to navigate UX. Image Source To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Michael Sayman, a former software engineer with experience working in Facebook, Google and Twitter says, “Everyone’s eyes are glued to TikTok and the
It’s no secret that individuals who hold a bachelor’s degree or higher are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend? Given the rate at which new digital marketing technologies and software are developed, it can be overwhelming to learn through blog posts and ebooks alone. That’s where self-paced online courses come in — but which do you choose? Below are the best free online courses you can take to strengthen your digital marketing skills. Content Marketing Social Media Marketing SEO Marketing Email Marketing Web Development and Site Design Online Advertising Courses Other Digital Marketing Courses Want to learn more about brands and organizations that offer the courses on the list below? Scroll to the end of this post, or jump to the section. Free Online Marketing Courses Free Content Marketing Courses
Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog. As podcasts become more relevant, more seem to be published every day — so if you’re interested in starting one, you’re probably wondering how to grow your podcast audience and stand out above the rest. Fortunately, there are many simple steps you can take to expand your podcast’s reach. From leveraging email marketing to networking with other podcasters, growing your podcast doesn’t have to be a challenge. Let’s explore several different tasks you can do to find your audience. Submit your content to every podcast app and directory. Have a target audience. Add video to