HubSpot: What’s TikTok’s Attribution Manager & How Can Advertisers Use It?

HubSpot just shared a new insightful blog:

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and when they convert. Conversion – The desired action taken by a targeted user, such as visiting a website or making a purchase. Now that we have the basics down, let’s dive into TikTok’s new attribution manager. Understanding TikTok’s Attribution Manager When it comes to ad campaigns, no two are the

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