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Litmus: The Email Marketers Guide to Using List-Unsubscribe
Litmus just published a brilliant story:
List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. However, it is not a replacement for having unsubscribe messaging and links in your email. Consider it just one more way to give your subscribers a positive email experience. Read on to learn what list-unsubscribe entails, how it works, and everything you need to know to set up list-unsubscribe for your campaigns. What is list-unsubscribe? Email marketers want subscribers to want to be on their email lists. But there are times when subscribers decide they’re no longer interested in receiving certain messages. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list
Read the original here: The Email Marketers Guide to Using List-Unsubscribe
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