product related
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most of us also receive SMS marketing messages from companies and organizations that we do business with. But, what is SMS marketing and are you using it as part of your small business marketing plan? With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should be. What is SMS marketing? SMS stands for “short message service,” and as a business, SMS marketing is the act of sending a text message to customers or clients who’ve opted in to receive timely communications from your business or nonprofit. Basically, SMS is a great way to send and receive things like limited-time offers, sign-up confirmations, event announcements, appointment reminders
Your customers are telling you a lot about how you should communicate with them just by when and how they buy. When do you reach out to your customers? During special promotions and sales, of course, or maybe around holidays or events in your community. These sorts of moments are easy to predict and schedule. But what about when your customer buys from you– or doesn’t? Let’s take a look at three types of customers whose buying moments (or non-buying moments) can kick off compelling, considerate communications. First-time buyers can give you a fresh perspective That first time you get someone in the door (whether virtual or physical) is a big deal. Recognize it as one! Reaching out to first-time buyers can provide a timely touchpoint and bolster your brand. And it’s a great way for you to see your business through their eyes — a fresh, new point