Industry News
Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all. In fact, many see TikTok as the fun, unfiltered, uninhibited friend to the more uptight, polished Instagram. With this in mind, succeeding on the platform does mean using special effects, dubbing trending sounds, adding popular music, and taking part in challenges and dances. Of course, it’s essential that you set brand guardrails to ensure you don’t participate in anything that may hurt your credibility. In addition, not every trend will align with your messaging or brand values – in that case, skip
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes 1. Be truthful. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes. Specifically, they want clarity – no jargon, blame, or redirection. In recent years, consumers have asked for more transparency from brands. Back in 2017, a report by Nosto (formerly Stackla) revealed that authenticity is one of the main factors impacting consumers’ purchasing decisions. This authenticity builds trust, which is key to maintaining customer loyalty. In fact, a 2022 Edelman report shows that trust ranks above
If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don’t – a recession might not last as long as 2008’s. With all these changes and newsbites in mind, business decision-makers might wonder how their potential customers are reacting. And, if their spending habits could be changing in the near future as a result? While we don’t know if we’ll head into a recession, this post aims to help brands and marketers prepare to continue to meet consumers where they are – even in uncertain times. To give readers insight on how spending behaviors are or could be shifting, we surveyed more than 200 U.S.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive an average of $18,500 in outside equity at funding, compared to just $500 for Black-owned businesses. On top of that, it can also be challenging for Black entrepreneurs to find mentorship, resources, and even community with other business owners with their shared experiences. Thankfully, there are cities where Black entrepreneurs, past, present, and future, thrive and have access to the resources and support they need. Read on to discover five of the top cities for Black entrepreneurs. Top Cities for Black Entrepreneurs 1. Washington, D.C. Sometimes called the Chocolate City, Washington D.C. was the first majority
That’s right, 21 years ago (yesterday), is more or less when Spam Resource first hit teh interwebs. I invite you to celebrate with a beverage of your choice. Pictured: Murray is enjoying a Best Patio Pils by 18th Street Brewery on the patio at Jarvis Square Tavern, our favorite bar here in Chicago. (And by the way, Chicago, coincidentally, is not quite the hellhole that some dumb guy portrayed it as recently.)
You’re the architect, but we’ll provide the building blocks you need to grow your email program and make it to the inbox this Black Friday. The post 13 Tips to Prepare Your Email Program for Black Friday Success appeared first on SendGrid.
A “thank you for signing up” email starts you off on the right foot with new subscribers and users. But a little extra effort in your first message can go a long way. Welcome emails set the tone for the rest of your communications and the whole of your customer relationships When people subscribe to your email list, create an account on your website, or start a trial, they need to hear from you. Don’t leave them hanging. Jazz up your email marketing strategy with welcome emails that drive engagement, sales, and loyalty. Find tricks and inspiration to take home in some of the best welcome email examples we’ve picked out for you. Welcome Email: Definition First impressions count. And if you don’t bother with a welcome email, you’re missing out on an opportunity to make a good one. While there are lots of different ways your welcome message can
Back in 2021 I blogged about DuckDuckGo announcing their new privacy-focused duck.com email service. Fast forward to now and it appears as though the service is now open to all. Yay?
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content. Consider email reputability. Effectively capture leads by limiting distractions and avoiding lengthy processes. Make sure your marketing automation system integrates well with your CRM. Build a non-linear nurture. 1. Keep marketing analysis and lead scoring simple. Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Why do we prefer personalized experiences? Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Businesses also report that consumers spend more when they have a personalized experience. In fact, 80% of business leaders surveyed in Twilio’s report say that consumers spend an average of 34% more with a personalized experience. Conversely, all it takes is one bad experience to deter a customer. One 2021 Zendesk CX report