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Constant Contact: A Small Business Guide to SMS Marketing
Constant Contact just shared a interesting article:
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most of us also receive SMS marketing messages from companies and organizations that we do business with. But, what is SMS marketing and are you using it as part of your small business marketing plan? With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should be. What is SMS marketing? SMS stands for “short message service,” and as a business, SMS marketing is the act of sending a text message to customers or clients who’ve opted in to receive timely communications from your business or nonprofit. Basically, SMS is a great way to send and receive things like limited-time offers, sign-up confirmations, event announcements, appointment reminders
Continued here: A Small Business Guide to SMS Marketing
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