Industry News
Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds that enable automatic imports, and forecasting to help you make the best business decisions. Keep reading to find out the highlights of this quarter’s release! You’ve got (direct) mail! Marketers can now step up their cross-channel marketing game with Mapp’s newest channel integration: Direct Mail. Direct mail connects online and offline marketing activities and effectively leverages touchpoints in the customer journey. Expand your cross-channel reach and boost engagement! Print integration allows marketers to complement their digital engagement strategy with physical marketing communications, such as letters, postcards, and flyers, sent via a broad European postal delivery network.This integration is based on a partnership with optilyz, Europe’s leading programmatic print solution. Here’s how you could implement direct mail: Customer reactivation: After a period of inactivity, reach out…
Thursday June 17, 10-10.30am (GMT) With the baby and kids products market valued at around $158bn worldwide, and with a further 20% growth expected by 2024, marketing to little ones and their parents is certainly not child’s play. Join this session where our marketing experts will cover: A deep dive on marketing to parents, with helpful tips and tricks How to create a customer experience that really resonates with parents How to create a personalised experience at scale Featuring: Patrick Guidi, Sales Director at Mapp Aria Rabet, Pre-Sales Consultant at Mapp We will also delve into some of Mapp’s client success stories including The Entertainer, Ella’s Kitchen, Argos and more, all of which have grown hugely in recent years. The event is a quickfire interactive session including gamification and a prize draw for a lucky winner at the end of the session. P.S. All attendees will receive a £10…
Forrester recently published The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Artificial Intelligence. Read Mapp’s forecast for a deep-dive on what the future of cross-channel campaign marketing will look like and how artificial intelligence is the present and future of multichannel marketing platforms. We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But who doesn’t miss being recognized by your favorite barista and being greeted with “the regular?” You want people to know your favorite things, to be acknowledged. In today’s world, this applies to online just as much as to a physical store experience. Places that know your name are the ones that you’ll more likely feel loyal towards. And that is exactly what customer loyalty is:…
Thursday June 10th, 10am (GMT) As a Mapp customer, you are our most valued asset! That’s why we want to help you get the most out of Mapp Cloud. This interactive session will focus on you, and how together with Mapp, we can achieve much more. Join this webinar to hear all about: Proven strategies and potential ROI Uplifts that can be achieved and how A strategic deep-dive into programmes The CSM role – how they can help you to achieve your goals and much more Speakers: Patrick Guidi, UK Sales Director Joshua Beale, Principal Account Director Nick Morgan, Director of Customer Success Sign-up below! The post Customer Webinar: How to supercharge your strategy and get the most out of Mapp Cloud appeared first on Mapp Cloud.
The post Figaro Digital: The Challenges of Effective CX appeared first on Mapp Cloud.
As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably also experienced delays on important projects due to integrations that took too long or were not flexible enough to allow an agile use-case development roadmap. This can be so frustrating. But that’s not all. Next time you embark on a project involving system integrations, you might be afraid of having another bad experience and risk focusing on the wrong thing: placing too much importance on integrating data, when your goal is to devise marketing strategies that the tools themselves should solve. What options do you have to tackle this dilemma? In this blog post we’ll answer this question, starting from the assumption that a customer engagement tool should: Be easy to use, marketer-oriented, and not require specific technical skills Not be distracting; the marketer should…
May 25th, 2021 Exclusive invitation-only network conference aimed at decision-makers within marketing, IT, BA, business development, data analysis and information management from Denmark’s largest companies. Mapp will be presenting alongside our partner Ambition. Registration and further info: Please click here to register for this event The post Analytical Marketer – Denmark appeared first on Mapp Cloud.
April 28th, 2021 – 10am BST Personalisation of the customer journey is always a challenge, but doing this at scale is a mega challenge! The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981, with over 300 franchise stores internationally. Join this session where Scott Humphrey (Digital Trading Manager, The Entertainer & ELC) will talk through their inspiring eCommerce journey over the past 12 months and how they turbo-charged their online engagement strategy. Scott will reveal some of their ingredients for success and what the future holds for them, post-COVID. Whether you are going through a digital transformation yourself or are interested in hearing about The Entertainer’s journey, this candid webinar will cover just that. During this webinar interview, you’ll learn more about: A few eCommerce tactics that The Entertainer uses to optimise traffic, conversion rates and performance The challenges their…
What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message Identification”, is making this happen! First of all, what is BIMI? BIMI (Brand Indicators for Message Identification) brings customer logos for authenticated brands to consumers’ inboxes, showcasing the logos next to the email subject line. Other platforms, such as Twitter or Instagram, have long used this type of verification as a trust seal. Now BIMI is applying this to email! BIMI not only helps to establish trust, but also increases brand visibility. While Verizon Media (with their brands “Yahoo” and “AOL”) already introduced BIMI logos more than a year ago, Gmail is currently BETA testing. Opening it up to the public is expected this summer, but there’s no official statement nor starting date. As opposed to Verizon, Gmail demands a “Verified Mark Certificate” (a so-called “VMC”)…
By Marcel Becker, Sr Director Product ManagementOur mission is to deliver the best consumer email experience. That means investing in our applications we build and offer to our users. But it also means working with the email sender and developer community and offering unique features and tools which will further enhance emails and the experience for our mutual customers. Today, we are delighted to unveil the new sender focused portal at https://developer.verizonmedia.com/mail. It highlights features like AMP for email, BIMI, Promotions and others. It’s a place to find documentation and examples but also get support and questions answered. This is only the beginning. We’d love to hear what you think about the new portal! Reach out to us with suggestions or questions: mail-questions@verizonmedia.com.