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HubSpot: 12 Essential YouTube Advertising Statistics for 2022
HubSpot just issued another interesting story:
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022) YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022) The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022) YouTube Advertising Statistics Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021) 63%
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