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Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this guide, we’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going. Content Marketing The definition of content
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Let’s dive in. 10 Copywriting Templates to Use in Marketing 1. Email Marketing First, you’ll need to determine what type of email you’re writing to ensure you’re speaking to the right audience. Coordinate with your team to see
Ever wondered if there’s such a thing as overtesting? Learn the answer and more from an email deliverability expert at Inbox Monster. The post Ask the Expert: Brad Van der Woerd, Head of Customer Experience, Inbox Monster appeared first on SendGrid.
The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-six dollars for every dollar spent. But not just any email is going to get you the results you need. Using professionally-designed email templates can help you create the perfect email template that gives you the power to bolster open and click-through rates while defining your brand. What is an email template? An email template is an editable template you can use to create a professional-looking email with ease. The perfect email template is styled to match your brand’s tone and vision. It might feature your colors or logo or have a specific language unique to your brand. The goal of an email template is to expedite the emailing process. Without a template, every time you wanted to send out an
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster? So glad you asked. We’ve put together a list of 43 keyboard shortcuts for Microsoft Excel. Although you can do all of these maneuvers manually, knowing these tricks will help save you time so you can focus on the stuff that really matters. All of these shortcuts can be accessed on PC and Mac, so we’ve included both types below where applicable. (Note for Mac users: To access the F keys (F1–F12), you’ll have to hold the Fn key before
When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to change only the left and right margin space, simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position (it’s important to note you must drag the blue triangle, not the rectangle right above it. The rectangle on your ruler changes a paragraph’s indentation, not the margins.) This is useful if you have to alter the left and right margins, but what do you do when you need to change all the margins at once? How To Change All Margins In Google Docs 1. Navigate to Page Setup Go to File
The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how “fun” I was, citing my time as the lead singer and guitarist for a Blink-182 cover band in the sixth grade as compelling evidence. Needless to say, I didn’t get the job. As the old saying goes, you never get a second chance at first impressions. So to nail your interview, learn how to answer the question, “Tell me about yourself.” What Interviewers Really Want to Know If you’re in the process of interviewing for a new role, you know how difficult it can be to find a unique and compelling answer to this common
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Here’s a brief overview of each lesson: Lesson 1: Laws That Affect Email Marketing Lesson 2: Data Collection and Management Lesson 3: Privacy-Proofing Lesson 1: Laws That Affect Email Marketing There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Canada’s Anti-Spam Legislation (CASL) General Data Protection Regulation (GDPR) California Consumer Privacy Act (CCPA)
Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.
I’ve spent a lot of time lately explaining what exactly seedlist testing is, how it works, and why it’s valuable. I like it. I have a bias, after all, in that my day job is product manager for a suite of deliverability tools, and that includes seedlist-based inbox testing (shameless plug: find more info about the Kickbox Deliverability Suite here). Occasionally somebody will tell me that they’ve heard that seedlist testing can’t be trusted or that it’s not useful now in 2022, because mailbox provider spam filters are so individualistically focused on user feedback. Yeah…they have a point…sort of. But not quite.It is very true that spam filters are very user-centric. Gmail, in particular. Your Gmail spam filter is different than mine. Gmail tracks individual user feedback and tailors the spam filtering experience, if you will, based on the different inputs that you and I provide to it. That means