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Litmus: Email Client Market Share in January 2022
- February 10, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a engaging story:
Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Apple: 57.2% Gmail: 30.2% Outlook: 4.4% Yahoo Mail: 2.6% Google Android: 1.9% Outlook.com: 1.0% Samsung Mail: 0.4% Windows Live Mail: 0.1% Web.de: 0.05%…
More here: Email Client Market Share in January 2022
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