Email delivery
If you’re sending marketing emails, you’re already in the habit of including an unsubscribe link in each email. This link has probably lived comfortably in the body of the email, most likely somewhere in the email footer. Required by anti-spam laws, the ability for a recipient to unsubscribe from a marketing list also creates a healthy relationship between you and your recipients. One way to make it even easier: adding a list-unsubscribe header to your emails. ✨Spoiler alert for Postmark customers: We automatically handle the unsubscribe process for all of your Broadcast emails—and that includes adding list-unsubscribe headers. What is a list-unsubscribe header? A list-unsubscribe header is an email header that contains specific instructions about a brand’s unsubscribe process that inbox providers—like Gmail, Apple Mail, or Yahoo—can use to power native unsubscribe functionality in their inboxes. With that, recipients can unsubscribe from mailing lists without having to search for an
Google and Yahoo are turning what was once considered best practices for email authentication into mandatory requirements—and senders who don’t comply with the new requirements will start to see issues getting their emails delivered in 2024. If you want to make sure your emails keep making it to the inbox, follow these 5 steps. Since the announcement in October, 2023, the email industry has been buzzing about these collaborative announcements from Google and Yahoo. These two receivers have agreed it’s time to start enforcing new rules for bulk senders to help protect recipients from unwanted emails. Why Google and Yahoo are changing the rules for bulk email senders Properly authenticating your emails has always been a best practice, but not all senders are using the tools available to protect their emails. And that’s a major problem: If senders don’t properly authenticate their emails, they’re making it incredibly easy for bad
Messages API intro and overview The Messages API is a REST API that allows you to get details about any outbound or inbound messages that were processed through your Postmark server. The Messages API also supports search functionality through the use of query parameters. However, each search can only return up to 10,000 messages. If you need to retrieve message details for more than 10,000 messages, you will need to use search parameters to narrow down the results. This tutorial gives you two examples for breaking down larger sets of messages into chunks of less than 10,000 using node.js. The results will be exported as a CSV file that can be used for further searching and auditing. After completing this tutorial, you can use the provided code to write your own script to export outbound or inbound email message data from Postmark using the Messages API. Important consideration: The Messages
Using Amazon for email is like going to a car dealership and buying a car for 200 bucks. No other provider can match that kind of price—but there’s a catch: they give you all the individual parts, and you’ve got to put the car together yourself. So if you don’t have a whole team to dedicate to it, are dealing with limited resources, or need to move fast, you might need to look at alternative car dealerships. And the same is true for email delivery services 😉 Here is a list of alternative providers to Amazon Simple Email Service (SES)… compiled by us, an Amazon SES alternative provider! Postmark is the only email delivery service we know inside out, so it’s also the only one we can wholeheartedly endorse. But we also know from talking to thousands of customers over the last 13 years that we are not for everybody, so we recommend that you carefully check
From its very beginning in 2009 and for the entire first decade of its existence, Postmark was well-known for being laser-focused on transactional email only. Then sometime in 2020 we built a fully separate infrastructure that allows Postmark customers to also send bulk emails like product announcements, newsletters, and updates to terms-of-service……but some people (maybe including you? 😉) still don’t know we can do both!So if you came here wondering “Can I send bulk/marketing email with Postmark?,” the answer is: yes, you can! You can send all your customer communications with Postmark, and this is how you do it. Sending promotional and marketing emails with Postmark Postmark’s unique infrastructure routes different types of email—transactional, broadcast, and everything in between—through separate Message Streams so they all maintain optimal deliverability. Each Message Stream you create is classified based on how your email is sent: transactional (sent to a single recipient) or broadcast (sent to multiple recipients). That classification helps us group and route emails into the right sending
Can a list of software alternatives written by a competitor ever be unbiased? You came here looking for Mailgun alternatives, and we at Postmark offer one of them. Since ours is the only email delivery service we know inside out, it’s also the only one we can wholeheartedly endorse. So we are definitely biased. …but that doesn’t mean we can’t be helpful. We know from talking to thousands of customers over the years that our product is not for everybody, and that might include you. Hopefully, you’ll give Postmark a go after reading this page—and if it turns out it’s not the right fit for you, we recommend that you check out all the other alternatives listed below. Your 5 Mailgun alternatives for 2023 Here is a handy spreadsheet that helps you compare SendGrid and its main alternatives and competitors on data points like pricing, documentation, and customer support.A note on methodology: we compiled this list
Let’s talk about the elephant in the room: you were just looking for Twilio SendGrid alternatives, and now you’re here. On the Postmark blog. And Postmark, you guessed it, is a SendGrid alternative. Is this going to be the most objective list of alternative providers out there? As the author, I guarantee the answer is no: ours is the only email delivery service we know inside out, and therefore the only one we can recommend with absolute confidence. But we also know, from talking to thousands of existing and potential customers, that what YOU need may be different from what WE offer—and if that’s the case, you will probably find this in-depth list of 5 alternatives helpful. Simply the best (dun dun dunnn, better than all the rest): 5 SendGrid alternatives for 2023 Here is a handy spreadsheet that helps you compare SendGrid and its main alternatives and competitors on data points like
Let’s talk about the elephant in the room: you were just looking for Twilio SendGrid alternatives, and now you’re here. On the Postmark blog. And Postmark, you guessed it, is a SendGrid alternative. Is this going to be the most objective list of alternative providers out there? As the author, I guarantee the answer is no: ours is the only email delivery service we know inside out, and therefore the only one we can recommend with absolute confidence. But we also know, from talking to thousands of existing and potential customers, that what YOU need may be different from what WE offer—and if that’s the case, you will probably find this in-depth list of 5 alternatives helpful. Simply the best (dun dun dunnn, better than all the rest): 5 SendGrid alternatives for 2023 Here is a handy spreadsheet that helps you compare SendGrid and its main alternatives and competitors on data points like
It’s been ~two years since we expanded beyond transactional email so you can send all your customer communications with Postmark. And since ‘tis officially the season to be sending promotional email 🎁 we thought you would find this reminder useful: you can use Message Streams to send out your promotional emails in the coming weeks… and beyond! Your promotional emails need a Broadcast Stream We built Message Streams to optimize deliverability for all your emails: transactional, broadcast, and everything in between. Each Message Stream you create is classified based on how your email is sent: transactional (sent to a single recipient) or broadcast (sent to multiple recipients). That classification helps us group and route emails into the right sending IPs to optimize deliverability and time to inbox. So if you are planning on sending promotional or marketing emails,*** you’ll need to create a dedicated Broadcast Stream. If you don’t, and we
It’s been ~two years since we expanded beyond transactional email so you can send all your customer communications with Postmark. And since ‘tis officially the season to be sending promotional email 🎁 we thought you would find this reminder useful: you can use Message Streams to send out your promotional emails in the coming weeks… and beyond! Your promotional emails need a Broadcast Stream We built Message Streams to optimize deliverability for all your emails: transactional, broadcast, and everything in between. Each Message Stream you create is classified based on how your email is sent: transactional (sent to a single recipient) or broadcast (sent to multiple recipients). That classification helps us group and route emails into the right sending IPs to optimize deliverability and time to inbox. So if you are planning on sending promotional or marketing emails,*** you’ll need to create a dedicated Broadcast Stream. If you don’t, and we