Marketing Automation
Wondering if you need marketing automation software? Let’s look at that from another angle. How much time and money do you waste while managing critical marketing processes manually? More than you think. More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Moreover, 88% of small businesses say automation helps them compete with larger companies. So if you haven’t implemented automation software yet, it’s a crystal clear sign it’s time to find one. We’ve compiled a list of the best solutions for marketing automation, highlighted their best features, and collected users’ reviews to help you pick the best tool for your business needs. At a Glance: The Best Marketing Automation Platforms SendinblueMarketoEloquaActiveCampaignHubSpotPardotKeap What Is Marketing Automation Software? Marketing automation software is technology helping businesses to streamline marketing processes, create automated workflows, and avoid manual effort in repetitive tasks. Today’s marketing automation platforms don’t require
According to statistics, automated emails generate 343 orders for every 1,000 promotional emails sent, compared to 72 for a standard email marketing campaign (source). Yet marketers don’t use Email Marketing Automation as much as they should: automated messages represent, in fact, only 2.2% of email submissions. Learn more about this approach and the tools that let you automate your campaigns. If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that don’t bring real value to your mailings. There is a way to bypass these processes, without harming the results of your emails, and actually improving their performance. It’s called Email Marketing Automation. With the right tools, you can take advantage of Marketing Automation to automate your promotional emails (and not only!), freeing your marketers from performing the same tasks for every single contact on the mailing list. Let’s…
After its invention in the 1980s, marketing automation was reserved only for wealthy businesses with massive customer bases. It used to be a costly tool, but due to technology development over recent years, great software for your marketing automation strategy is more available than ever before. Today many marketing departments tend to automate repetitive tasks by using the software. Marketing automation includes social media posting, email marketing, and also automated marketing campaigns. The truth is – that automation technology made marketers’ jobs easier, but it should be a combination of software and strategy at its core. Marketing automation is tools and processes that help automate work from simply sending a newsletter to complex omnichannel marketing campaigns. The final goal is to increase traffic, engage audiences and acquire new customers. Predictions show that in the next two years these tools will reach $25.1 billion annually. Should you invest your money into an…
Every day, e-commerce requires repetitive tasks that take up precious time that could be invested in more strategic, creative or promotional activities of your online store. Stop wasting time by applying Marketing Automation solutions to your e-commerce. Read on to find out how. E-commerce Marketing Automation: what it does When we talk about Marketing Automation applied to e-commerce, we refer to the ability to automatically manage digital marketing activities. It is carried out daily by an e-commerce manager but direct human intervention is, in fact, not required. Actions include, for example, sending welcome emails to users who open an account on the site, review of abandoned carts, management of newsletter with the latest e-commerce promotions, etc. E-commerce Marketing Automation is an increasingly interesting option: it allows you to automate and manage the workflow of repetitive online store tasks. The result? Faster, and more precise, effective actions. How Marketing Automation benefits…
Account Based Marketing and Marketing Automation are two terms that have recently grown in importance. What is the difference between these two strategies and how do you choose the right one for your company? We’ll explain in this article. We’ll also look at the how to exploit the two approaches in synergy. Moving from generic to personalized shopping experiences has allowed many companies to improve results and increase customer loyalty. 80% of consumers said that they are more likely to buy from a company that offers a tailor-made experience. As part of this revolution, Account Based Marketing and Marketing Automation have become popular strategies. They improve targeting and shorten the sales cycle by offering new customers personalized content. What is Account Based Marketing? Account Based Marketing (ABM) is a B2B marketing strategy. Here, marketing efforts and resources focus on a selected list of similar high-value accounts, directly supporting the sales…
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it makes your job. When the two software work together, it can become a more streamlined process that can potentially convert more prospects into qualified leads quicker and more effectively. And more businesses are seeing the value in integrating the two. In fact, 52% of marketers prioritize implementing marketing automation platforms that can integrate into other solutions to enhance their marketing efforts. In this post, we’ll review what marketing automation and CRM software do, and why they need each other to better help your business. CRM and Marketing Automation Before we dive into why marketing automation and CRM should be…
When it comes to marketing, entrepreneurs and small business owners have three main goals: Improve the customer experienceSpend less time on small, repetitive tasksLower costs Luckily, marketing automation lets you accomplish all three! While it may seem overly complex or out of reach at first glance, marketing automation is a powerful tool for any small business owner and is easy to learn. To help out on your marketing automation journey, we’re happy to offer a free online course via the Sendinblue Academy. The course lasts a total of 2.5 hours and covers everything you need to know to successfully implement marketing automation for your business. What’s more, Sendinblue Academy’s new format combines interactive modules and video tutorials for an engaging learning experience. Originally launched in French, the marketing automation course is available in German, English, and Italian starting April 12. Whether you’re just getting started with marketing automation or looking…
Good customer service is essential to long-term success. When you’re selling something online, your customers expect you to answer their questions fast. If they don’t get the information they need, you could lose the sale to a competitor. Of course, you can’t be available all the time, and this is where chatbots come in. Chatbots are virtual computer assistants. These AI (artificial intelligence) applications can be installed on your website. When a customer needs assistance, the chatbot will simulate a conversation. On average, chatbots can answer up to 80% of common questions, and 40% of people don’t care if they talk to a chatbot or a live operator if they’re getting the right information. By adding a chatbot to your customer communication mix, you could save up to 30% on support costs. It makes sense to have a chatbot, but they’re not all created equally. Even though it’s a robot,…
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads. Within the category of marketing automation tools are B2B marketing automation tools — software that’s ideal for the B2B marketer. B2B Marketing Automation B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation is meant to help your team stay productive and efficient while nurturing your leads. B2B Marketing Automation Examples Here are some examples of how you might use B2B marketing automation on your team. Trigger follow-up workflows after leads visit high-intent web pages (e.g. product page, pricing page). Create educational workflows to send to your new customers — included educational resources may include videos, how-to articles, and knowledge base articles about how they can accomplish basic tasks. Nurture leads with content that shows you’re a thought-leader in the industry and is also tailored to their specific…
Are you using your data to its fullest potential? If not, you could be missing out on key insights that could help boost your website’s conversion rate. Here are seven ways to use advanced reporting to get more out of your data. Create a custom conversion funnelSegment your trafficUnderstand your Customers’ Life Cycle Find New Opportunities with Cohort AnalysisIdentify your Most Profitable Marketing ChannelsEvaluate the Impact of Changes in your BusinessPredict the Future of your BusinessBoost Conversions Through Data 1. Create a Custom Conversion Funnel One way to use advanced reporting to boost conversions is to create a custom conversion funnel. This will allow you to track the progress of users through your website and identify any areas where they are dropping out. You can then make changes to improve your conversion rate. Let’s say that your case studies aren’t as engaging. Thanks to these insights, you’ll know that you…