E-commerce
Every day, e-commerce requires repetitive tasks that take up precious time that could be invested in more strategic, creative or promotional activities of your online store. Stop wasting time by applying Marketing Automation solutions to your e-commerce. Read on to find out how. E-commerce Marketing Automation: what it does When we talk about Marketing Automation applied to e-commerce, we refer to the ability to automatically manage digital marketing activities. It is carried out daily by an e-commerce manager but direct human intervention is, in fact, not required. Actions include, for example, sending welcome emails to users who open an account on the site, review of abandoned carts, management of newsletter with the latest e-commerce promotions, etc. E-commerce Marketing Automation is an increasingly interesting option: it allows you to automate and manage the workflow of repetitive online store tasks. The result? Faster, and more precise, effective actions. How Marketing Automation benefits…
E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.
If you want your eCommerce platform to cut through the noise, don’t look further than sending personalized emails. Learn how email list segmentation can give you an upper hand. With internet access and penetration increasing every passing day, the number of digital buyers continues to register a constant and rather meteoric rise. The direct benefactors of this trend? The eCommerce industry. In 2020 alone, more than 2 billion people purchased goods and services online, with e-retail sales amounting to a whopping total of 4.2 trillion US dollars worldwide. Now, a rising number of eCommerce buyers means an ever-growing number of eCommerce businesses as well. And that might not be thrilling news for all the players involved. Because in this scenario, they can no longer rely on their services and products to rope in customers. They also need to take their branding and communications up a notch to catch the audiences’…