Marketing Automation
If you’re questioning whether you need to automate your marketing or not, the short answer is yes. But before you spend time choosing the right automation platform and designing your workflows, let’s go into a bit more detail as to why you need marketing automation. Marketing automation creates a lot of growth opportunities for businesses. Read on to learn how exactly marketing automation will help your company and why you should implement it at all stages of your funnel. What Does Marketing Automation Mean? Marketing automation is a broad concept. So what exactly are we talking about? Marketing automation refers to the use of software to build sequences of actions based on predefined trigger conditions. Most commonly, the sequences follow if/then logic. Keep in mind that it’s not limited to automation of email marketing campaigns. Marketing automation has a range of other use cases such as: Lead generationLead scoringPaid advertising Customer
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various features and use cases. In this article, we’ll cover: What are marketing automation tools? How to Choose the Best Marketing Automation Software Marketing Automation Software Options to Consider What are marketing automation tools? Marketing automation tools use software to automate repetitive marketing tasks. Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more. Automating your marketing tasks can benefit your business by increasing overall efficiency and allowing you more time to work on high-level projects. For example, you can use marketing automation
A “thank you for signing up” email starts you off on the right foot with new subscribers and users. But a little extra effort in your first message can go a long way. Welcome emails set the tone for the rest of your communications and the whole of your customer relationships When people subscribe to your email list, create an account on your website, or start a trial, they need to hear from you. Don’t leave them hanging. Jazz up your email marketing strategy with welcome emails that drive engagement, sales, and loyalty. Find tricks and inspiration to take home in some of the best welcome email examples we’ve picked out for you. Welcome Email: Definition First impressions count. And if you don’t bother with a welcome email, you’re missing out on an opportunity to make a good one. While there are lots of different ways your welcome message can
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content. Consider email reputability. Effectively capture leads by limiting distractions and avoiding lengthy processes. Make sure your marketing automation system integrates well with your CRM. Build a non-linear nurture. 1. Keep marketing analysis and lead scoring simple. Having a lead scoring system that’s too complicated and extensive, you have a problem. You don’t want to rely on
What makes automated emails so important? Their impact — 80% of email automation users had an increase in leads and 77% had a boost in conversions. With stats like these, there’s no doubt your business can benefit from automated emails’ ability to drive sales, increase open rates, and engage customers in real time. But how do automated emails work? This article will help you understand the basics of email automation, its benefits, and how to use automated emails to grow your business. What Are Automated Emails?What Are the Benefits of Email Automation?What Is an Email Automation Workflow?5 Automated Email ExamplesHow to Create an Automated Workflow in SendinblueWhere Can I Learn More about Automated Emails? What Are Automated Emails? Automated emails are campaigns that are automatically sent to specific customers or subscribers on your email list. Automated emails are triggered at specified times, events, or customer actions. Common triggers include: Dates
According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these challenges. 1. You have dirty data. In a 2021 state of marketing automation report, 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data. Dirty data can cost brands not only money but also time, as they take actions based on inaccurate information. This can be anything from duplicate records and naming inconsistencies to outdated contact information and incorrect attribution. A simple example of dirty data is an email list that’s never been cleaned. Your list likely has disengaged users, spam addresses, and
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. According to Zapier, 94% of workers perform time-consuming, repetitive tasks. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters — workflow automation. By leveraging self-operating processes that run manual tasks, workflow automation can help your business save time and money, diminish errors, and boost productivity. Table of Contents How does workflow automation work? Workflow Automation Examples Best Workflow Automation Software How does workflow automation work? Workflow automation typically relies on a series of if/then statements to trigger another task. It then branches off depending on the action that was taken by a lead, employee, or another stakeholder. Let’s walk
Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They’re typically the simplest form of marketing automation to execute when setting up your campaigns — but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. Here, we’ll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. What is an autoresponder? An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties
IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy. How does IoT work in marketing? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers’ product usage. This, in turn, enables marketers to deliver more relevant messages and leads to greater customer engagement. For example, if you run out of milk or it spoils, a refrigerator connected to the internet could recognize your need and display a message on its screen or on your phone about
Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing How to Use Trigger Marketing Trigger Marketing Examples When you hear about marketing automation, you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm but there’s a flaw in this approach. It starts with the marketer’s timeline rather than the prospect’s. The marketer sits down and defines what information the prospect will consume next, what actions the prospect