Top Deliverability’s Blog
MailUp: Email Marketing Automation: a comparison of the best tools
- May 24, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News MailUp
MailUp just published another brilliant story:
According to statistics, automated emails generate 343 orders for every 1,000 promotional emails sent, compared to 72 for a standard email marketing campaign (source). Yet marketers don’t use Email Marketing Automation as much as they should: automated messages represent, in fact, only 2.2% of email submissions. Learn more about this approach and the tools that let you automate your campaigns. If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that don’t bring real value to your mailings. There is a way to bypass these processes, without harming the results of your emails, and actually improving their performance. It’s called Email Marketing Automation. With the right tools, you can take advantage of Marketing Automation to automate your promotional emails (and not only!), freeing your marketers from performing the same tasks for every single contact on the mailing list. Let’s…
Read the original here: Email Marketing Automation: a comparison of the best tools
P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation
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- Term: Email Marketing
- Term: Campaign
- Term: Source
- Term: Marketing Automation
- Term: Contact
- Term: Mailing List
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability