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Maropost: 5 Ways to Make Chatbots Feel Real and On-Brand
- March 22, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just posted a interesting article:
Good customer service is essential to long-term success. When you’re selling something online, your customers expect you to answer their questions fast. If they don’t get the information they need, you could lose the sale to a competitor. Of course, you can’t be available all the time, and this is where chatbots come in. Chatbots are virtual computer assistants. These AI (artificial intelligence) applications can be installed on your website. When a customer needs assistance, the chatbot will simulate a conversation. On average, chatbots can answer up to 80% of common questions, and 40% of people don’t care if they talk to a chatbot or a live operator if they’re getting the right information. By adding a chatbot to your customer communication mix, you could save up to 30% on support costs. It makes sense to have a chatbot, but they’re not all created equally. Even though it’s a robot,…
Continued here: 5 Ways to Make Chatbots Feel Real and On-Brand
P.S. Do you need help with Maropost? check our Email Service Provider Handbook or Ask for a Consultation
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