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MailUp: Account Based Marketing or Marketing Automation? What you need to know before choosing
- April 20, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News MailUp
MailUp just released a insightful story:
Account Based Marketing and Marketing Automation are two terms that have recently grown in importance. What is the difference between these two strategies and how do you choose the right one for your company? We’ll explain in this article. We’ll also look at the how to exploit the two approaches in synergy. Moving from generic to personalized shopping experiences has allowed many companies to improve results and increase customer loyalty. 80% of consumers said that they are more likely to buy from a company that offers a tailor-made experience. As part of this revolution, Account Based Marketing and Marketing Automation have become popular strategies. They improve targeting and shorten the sales cycle by offering new customers personalized content. What is Account Based Marketing? Account Based Marketing (ABM) is a B2B marketing strategy. Here, marketing efforts and resources focus on a selected list of similar high-value accounts, directly supporting the sales…
Read more from the original source: Account Based Marketing or Marketing Automation? What you need to know before choosing
P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation
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