Top Deliverability’s Blog
Maropost: 6 Key Steps To Building A Marketing Automation Strategy
- April 21, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just issued a new insightful write-up:
After its invention in the 1980s, marketing automation was reserved only for wealthy businesses with massive customer bases. It used to be a costly tool, but due to technology development over recent years, great software for your marketing automation strategy is more available than ever before. Today many marketing departments tend to automate repetitive tasks by using the software. Marketing automation includes social media posting, email marketing, and also automated marketing campaigns. The truth is – that automation technology made marketers’ jobs easier, but it should be a combination of software and strategy at its core. Marketing automation is tools and processes that help automate work from simply sending a newsletter to complex omnichannel marketing campaigns. The final goal is to increase traffic, engage audiences and acquire new customers. Predictions show that in the next two years these tools will reach $25.1 billion annually. Should you invest your money into an…
Read more here: 6 Key Steps To Building A Marketing Automation Strategy
P.S. Do you need help with Maropost? check our Email Service Provider Handbook or Ask for a Consultation
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