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When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be, but we knew it’d change the way we thought about and reported email marketing metrics. The announcement had shades of GDPR, for those in the digital marketing world who were around to remember it. And while it seems like MPP’s effects won’t be as broad, the feature still has wide-ranging implications for the future of email. While a lot of marketers will mourn the loss of data like opens and geographic location, we’d argue that MPP is actually going to be a good thing for everyone involved in the email marketing industry. Here’s why. How Mail Privacy Protection effects marketers If you’ve heard the terms Mail Privacy Protection, MPP, or iOS 15 tossed around the past few months, but…
Perhaps spurred by a desire to help nonprofits weather the COVID-19 pandemic, donations increased by 10.6% in 2020 compared to 2019. Many organizations saw increases at every donation level, but not all news from 2020 was encouraging. Although people were feeling extra charitable last year, donor retention fell by 4.1%. For a nonprofit organization, nurturing your relationships with current donors is critical to long-term success. Let them see how you’re spending their money to give them a sense that their donations matter. Instead of emphasizing new contributions, spend some time engaging past and current supporters, encouraging them to become stewards of your organization. Here are some steps you can take to cultivate a solid donor stewardship plan to inspire people to give regularly. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations…
We’re facing the dawn of a new year and people are talking about ‘New Year’s resolutions’ but I don’t want to talk about resolutions. I imagine that most people have abandoned them by the time Ditch New Year’s Resolutions Day (Jan. 17th) comes around anyway. Don’t worry, I’m still going to give you a bunch of January holidays, newsletter ideas, and subject lines but instead of talking about resolutions, I want to talk about opportunities. I don’t care about what you may have left unfinished or even what you did last year — except perhaps how it’s going to shape this year. What I care about is how you feel. Are you excited? Scared? Apathetic? A mix of all three? Yeah, that’s usually me. Although, this year, I feel more resolute, or rather steadfast, than ever before. What I mean by that is that I’m not focused so much on…
Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most important question: what is email automation? Email Automation Email automation helps convert leads into customers, delight existing customers, and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This gives marketers and salespeople more time to work on projects that actually require their attention (or cannot be fully automated). Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions…
You’ve heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers? Native ads developed as a concept over 10 years ago and have a unique ability to evolve with media as it changes. They have since overtaken display ads as the most popular form of digital advertising. Native advertising is a chance to put editorial expertise to work for advertisers and brands. It provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In this article, we’ll cover why they’ve continued to grow in popularity and effectiveness and how you can incorporate them into your marketing strategy next quarter. A small icon is also an indicator, often a small “s,” that if you click on it will indicate…
And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There’s certainly a lot to consider — the continuing impact of the global pandemic, the massive shift to digital advertising, and the rise of platforms like TikTok — to name a few. Simply put, what worked for your marketing strategy in the past might not fly in 2022. Ready to explore the future of marketing? Let’s look at all different types of advertising, and the 6 types brands are investing in this year. 1. Video Advertising As marketers look for innovative ways to engage audiences, video has become an integral part of the conversation. Video advertising uses videos to promote products and services, educate or entertain consumers, and…
2021 is almost over and it’s time for the traditional look back’: let’s rewind to summarize salient events and objectives achieved in 2021. The festivities are just around the corner and it’s time to take stock of the year about to end before leaving for the Christmas break. Here is some of what happened at MailUp in 2021 and what awaits us in the coming year. Some data on the 2021 of MailUp Let’s start with a few numbers, just to get into the mood of the Christmas bingo nights awaiting us.Some facts about what we have achieved in 2021: over 21 billion emails sentover 131 million SMS messages sent13,000+ support requests handled+98% customers satisfied with Technical Supportan average rating of over 4 points out of 5 in the main peer reviews16 new recruitments over 4000 participants in webinars and training courses388 hours of training provided224 deliverability consultancies provided And we…
As 2021 is nearing its end, we want to leave you with one more gift. The gift of knowledge! I know it’s cheesy and probably something my mom would say, but the truth is that knowledge is what powers our ability to grow and advance in both our personal and professional lives. That’s why I’m sharing what’s new with Constant Contact. I know that when life gets busy, and it is busy, we don’t always stop to evaluate how we do things or how we can do them more efficiently. So I encourage you to stop and watch this 2-minute video on what’s new with Constant Contact to make sure you’re taking full advantage of all the tools that will help you be even more successful and efficient in 2022. Not sure where to start with marketing? That’s why we created The Download. The Download is the ultimate practical, step-by-step…
Struggling to find inspirational email newsletter examples? We’ve got you covered! Creating a professional email newsletter may seem like a daunting task. After all, there’s quite a bit of competition in subscribers’ inboxes. So what’s it take to get your newsletter opened and clicked-through? In this article, we’ll showcase 12 of the best email newsletters examples to give you an idea of what makes them top-notch. Even better, all the newsletters in this article were created by Sendinblue customers! With a tool like Sendinblue’s drag & drop email editor, email design is quick and easy — even for total beginners! Still, if you’re short on inspiration for your email newsletter design, it can be hard to get started. That’s where we step in! We hand-picked these 12 newsletter examples to showcase a variety of different industries, business sizes, design concepts, and target audiences. Of course, every newsletter is different. What…
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? And yet, here we are, 51 years later, getting ready to uncover new email marketing trends that will help you set your email program apart in 2022 and build stronger relationships with your customers. So if, like us, you also think the end of email is just another conspiracy theory, worry not. We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second…