ESP
Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more customers. The problem is, it’s easy to think that marketing costs an arm and a leg thanks to the sheer amount of tools, tips, and advice circling the internet. But it doesn’t have to be expensive. In fact, there are plenty of free high-quality marketing tools that can help you plan, streamline, and execute your marketing and get really great results while you’re at it. We’ve put together a list of some of the best free marketing tools to get you started. Free Email Marketing & List Building Tools Email is an essential channel for companies of any size so here are the top free marketing tools for small businesses to launch an email strategy. 1. Sendinblue Sendinblue’s free email marketing service lets you design beautiful emails with easy-to-use drag…
While the fashion industry is ever-evolving, it will always offer budding designers and retailers the chance to bring their creativity and style to the masses. The past decade has seen a major shift as many customers have migrated from buying in person to shopping online, including at small ecommerce shops. In 2021, online fashion was valued globally at $759.5 billion and is expected to grow to over $1 trillion by 2025. Tap into this ever-expanding market using the clothing brand marketing ideas detailed in this article. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail Why your clothing brand should be marketing online When learning how to market your clothing brand online, you may also be curious as to why. The simple answer: Many fashion consumers shop online. In 2020, online sales accounted…
Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week. The podcasting industry continues to grow YoY. In fact, Infinite Dial reports that, in 2021, 7 million more people were listening to podcasts than in 2020 alone. That’s why it’s important to consider podcast advertising for your brand. Here, you’ll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies Before you get started with podcast advertising, consider this advice from the experts. Use podcasting for brand awareness, not lead generation. Rebekah Bek: As a UX writer for Ahrefs, Bek was put in charge of podcast sponsorships. She writes her…
You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared. What if you blank on how to answer a question? What should you say about your weaknesses? How soon do you follow up afterward? If you’re feeling nervous about an upcoming interview, take a deep breath, grab a notepad, and work your way through this interview preparation checklist. You’ll be feeling a little less worried and a lot more confident in no time. Pre-Interview Preparation Checklist The steps you take leading up to the interview can really transform a normally stressful experience into something more pleasant. Sure, you could “wing it,” and answer questions on the fly as they come. But nothing will impress an interviewer more than showing that you did…
Picture this: You’re a product owner and your team has a backlog of features to implement. The problem is: Your team is overwhelmed and no one is sure where to start and how to prioritize the tasks. Well, this is where user story mapping can come in handy. Keep reading to learn how user story mapping is helping product teams get a better understanding of consumer needs and prioritize tasks with a user-first approach. Before we get into user story mapping, let’s go over the basics. A user story is a short and simple description of a feature told from the perspective of the user. For example, “As a user, I can add items that I’m not ready to purchase yet to my wishlist.” It forces product teams to build with a user-first approach. A user story map takes this a step further by visualizing the steps a user takes…
Got your Valentine’s Day email subject line already picked out? What if we told you the Covid-19 pandemic has changed the way consumers celebrate (and spend)? Valentine’s Day is always a popular shopping event. But the pandemic has caused a shift in consumer behavior on the holiday. US consumers spent $21.8 billion on Valentine’s Day 2021, down from a record high of $27.4 billion in 2020. While total spending decreased with the pandemic, consumers made considerably more ecommerce purchases in 2021 than in the past. Whereas they used to prefer experiential purchases like at restaurants and movie theaters, consumers on Valentine’s today have shown a preference for online shopping. To help you make the most of this changing consumer trend, we’ve put together a list of 100 Valentine’s Day email subject lines. In light of the shift toward ecommerce purchases on the holiday, email marketing will be more important than…
Klaviyo is one of the most popular email marketing services out there. It’s normal to wonder if Klaviyo is worth it when you see it recommended by influencers everywhere. But it’s always smart to check what Klaviyo alternatives are there, too. Comparing prices and capabilities will help you choose the best tool for your own needs. So here we’ve selected the top email marketing solutions that can be called Klaviyo competitors in terms of features and pricing plans. You can look at the price comparison table and explore how each one compares to Klaviyo to decide whether to switch or not. What Klaviyo offers Ecommerce focusedSMS MarketingAutomation — advanced triggers, split flows, combine emails and SMSSegmentation — behavioral and transactional data, customer profilesPersonalization thanks to extensive dataForms — including multi-step onesReports — focused on revenue, not email metricspredictive analytics — predict certain customer metrics and attributesEmail templates availableIntegrations with all…
There’s a duality when you run a nonprofit organization. Your goal is to help the community, not to make money. But on the other hand, without money to cover your overhead costs, your organization can’t do its job. Nonprofit funding sources are there to bridge this gap. This guide will walk you through how to find reliable nonprofit funding sources that will allow you to pay your overhead costs and have the resources to make meaningful contributions to your community. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Importance of finding reliable nonprofit funding sources The average age of a donor in the U.S. is 64, and they typically make two contributions a year. This means that most personal donations come from a tiny percentage of the population. Running a nonprofit…
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages. Sign-Up Landing Pages 1. Shopify Like many of the other landing pages in this post, Shopify’s trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. Why…
Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. Whether you want to improve your writing, optimize a blog post for SEO, or interpret your site’s analytics, there’s a plugin out there for you. But with so many options available, it’s tough to figure out the best ones to use — and that’s why we’ve done the work for you. Below you’ll find a list of the best WordPress plugins (not in any specific order) that every marketer should explore. These plugins have been reviewed by some of the top marketers in the industry. They’ll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page. 1. HubSpot WordPress Plugin HubSpot’s drag-and-drop form builder allows…