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HubSpot: How to Set Up Automated Email Marketing Workflows (+ Examples)
HubSpot just posted a interesting article:
Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most important question: what is email automation? Email Automation Email automation helps convert leads into customers, delight existing customers, and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This gives marketers and salespeople more time to work on projects that actually require their attention (or cannot be fully automated). Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions…
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