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Constant Contact: Create a Rock-Solid Donor Stewardship Plan in 7 Steps
Constant Contact just issued a new interesting story:
Perhaps spurred by a desire to help nonprofits weather the COVID-19 pandemic, donations increased by 10.6% in 2020 compared to 2019. Many organizations saw increases at every donation level, but not all news from 2020 was encouraging. Although people were feeling extra charitable last year, donor retention fell by 4.1%. For a nonprofit organization, nurturing your relationships with current donors is critical to long-term success. Let them see how you’re spending their money to give them a sense that their donations matter. Instead of emphasizing new contributions, spend some time engaging past and current supporters, encouraging them to become stewards of your organization. Here are some steps you can take to cultivate a solid donor stewardship plan to inspire people to give regularly. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations…
Read more from the original source: Create a Rock-Solid Donor Stewardship Plan in 7 Steps
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