email trends
Inbox Insights 2022: Benchmarks, trends, and opportunities for the modern email marketer How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers would call their email strategy only somewhat successful. So, what does it take to be a very successful email marketer? In this exclusive report, we’ll explore the ways best-in-class marketers approach email marketing. How important is email to their overall strategy? What trends are they pursuing? What are their biggest challenges, and how are they measuring success? We’ll answer those questions and more inside the pages of Inbox Insights 2022 from Mailjet. Get advice from email experts and develop ideas to enhance and optimize your team’s strategy. In this report, you’ll find: ● Survey results from marketers who call their email programs “very successful.” ● The top…
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? And yet, here we are, 51 years later, getting ready to uncover new email marketing trends that will help you set your email program apart in 2022 and build stronger relationships with your customers. So if, like us, you also think the end of email is just another conspiracy theory, worry not. We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second…