Campaign Monitor: Why MPP is Good for the Future of Email

Campaign Monitor just issued another brilliant post:

When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be, but we knew it’d change the way we thought about and reported email marketing metrics. The announcement had shades of GDPR, for those in the digital marketing world who were around to remember it. And while it seems like MPP’s effects won’t be as broad, the feature still has wide-ranging implications for the future of email. While a lot of marketers will mourn the loss of data like opens and geographic location, we’d argue that MPP is actually going to be a good thing for everyone involved in the email marketing industry. Here’s why. How Mail Privacy Protection effects marketers If you’ve heard the terms Mail Privacy Protection, MPP, or iOS 15 tossed around the past few months, but…

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