HubSpot: 6 Types of Advertising Brands Are Investing In This Year

HubSpot just issued a insightful write-up:

And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There’s certainly a lot to consider — the continuing impact of the global pandemic, the massive shift to digital advertising, and the rise of platforms like TikTok — to name a few. Simply put, what worked for your marketing strategy in the past might not fly in 2022. Ready to explore the future of marketing? Let’s look at all different types of advertising, and the 6 types brands are investing in this year. 1. Video Advertising As marketers look for innovative ways to engage audiences, video has become an integral part of the conversation. Video advertising uses videos to promote products and services, educate or entertain consumers, and…

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