Ecommerce
Despite the ongoing pandemic — or perhaps because of it — many brands continue to embrace the digital transformation from brick-and-mortar retail sales to ecommerce. While the idea of selling products strictly online is nothing new, a different form of online shopping is quickly gaining steam and changing the way people discover and purchase items online. Social commerce is what it’s called, and it’s making a big impact on how companies engage their customers. In 2020, global social commerce sales surpassed half a trillion dollars, with trends suggesting robust growth into the years ahead. Although social commerce is a relatively new phenomenon in the U.S., brands in countries like China and India have long recognized the potential of social media to grow their business and sell their products. For example, ecommerce giant Alibaba has gathered more than 500,000 followers on Pinterest alone, sharing images with links to everything from furniture or…
Last month we highlighted our top 2021 partners from our marketing side. Today, we’re extremely excited to put a spotlight on our amazing Commerce Cloud partners. Together, we’ve helped thousands of commerce pros automate their efforts and elevate their marketing game. We have even more amazing initiatives planned for 2022, so stay tuned. In the meantime, get to know these outstanding partners and their businesses. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at StripeLisa Reta, Head of Customer Success and Growth at CrescoDataSamantha Brown, Director/Owner at Shore DigitalDavid Donohue, Managing Director at Donohue Consultancy and Tim Davies, Multichannel Retail Strategist at ZELLIS 1. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at Stripe Stripe is the fastest-evolving payment platform and a key partner of Maropost Commerce Cloud. Their users-first approach has helped our customers to focus on innovation and customer experience. Through features enrichment, Stripe…
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it. In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging. In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand. Table of contents What is brand awareness and why is it important for ecommerce companies?7 tips to enhance brand awarenessCreate interesting and informative content Be active on social mediaEngage with customers Use custom, eco-friendly packaging that reflects your brand valuesProvide excellent…
Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might seem like a tough task, let alone understanding how to win them over. But, the time to start thinking about how to connect with them is here. Defined by Pew as individuals born between 1997 and 2012, individuals belonging to Gen Z are beginning to graduate college, enter the workforce, and have some spending power. And they’re radically different than generations that have come before them. CM Group, of which Campaign Monitor is a part of, recently surveyed over 1,000 consumers across generations to better understand the coming-of-age generation and their motivations, behaviors, and preferences. For the full report, make sure to head here! But for now, take a look at these five ways that Gen Z differs from Millenials when it comes to marketing. 1. Gen Z is more likely to listen to individuals,…
The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…
Ecommerce platforms are enablers of growth for any small business. There has never been a better time to take your brick-and-mortar store online. An online shop lets you reach markets outside of your immediate geo location, serve your loyal customers from the comfort of their own homes, and boost your bottom line by driving more sales. What’s not to like? Except, building an ecommerce website can feel incredibly overwhelming. Luckily, there are a ton of dedicated, cheap ecommerce platforms out there that make it quick and easy. We’ve selected the best ecommerce platforms for small business to help you set up an online storefront and start selling products. If the fear of searching for an ecommerce solution is holding you back – don’t let it! This is the perfect time to create an ecommerce store to complement in-person shopping opportunities. The Best and Cheapest Ecommerce Platforms Let’s start the roundup…
The content of this blog is based on a speech by Scott Todaro, CMO and Co-Founder, Plannuh at the Traffic & Conversion Summit 2021. You’ve most likely seen the meme: “I can’t believe 2022 is in X days, I’m still processing 2020!”. And yet, the new year is just around the corner and the only option is to go forward. After all, the only way out is through! So take this holiday break to decompress but also get inspired with these ideas for 2022. Even if you already have your ecommerce marketing plan laid out, you can always sprinkle in something else. Starting Point3 Planning Approaches1. Read & React2. Time Increments3. AttackMarketing Plan Must-HavesPositioning & Target MarketMarketing Plan Structure3 Types of Marketing Goals Starting Point As you probably already know, all best decisions are based on data. Results from your email marketing, social media platforms, various campaigns and more are…
“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs that don’t change as a company grows or shrinks. To identify and calculate your business’s fixed costs, let’s start by looking at the ones you’re already paying in your personal life. Then, we’ll explain how a business manages its own fixed costs and review some common fixed cost examples. Fixed costs are distinguished from variable costs, which do change as the company sells more or less of its product. To better understand how fixed and variable costs differ, let’s use personal finances as an example. As a single adult, your expenses would normally include a…
Email marketing continues to be the most bankable marketing platform available today, but it’s changing. Emails can be automated, are customized, timely, and hyper-relevant. Obviously, they are opened and clicked on frequently, resulting in more traffic and income for your company. Let’s go a little deeper and discuss what automation is, what are the benefits and must-haves. What Is Email Automation Benefits Of Email Automation 4 Must-Have Automated Ecommerce Emails Summing Up What Is Email Automation Unlike newsletters and one-time campaigns which you design and send to a large group of people all at once, an automated email campaign is set up once and then delivered to a specific person when they match a set of criteria known as ‘triggers.’ All you need to do is create triggers and workflows while automation ensures that designated messages are sent as soon as the conditions are met. A trigger is the fulfillment…