Top Deliverability’s Blog
Campaign Monitor: Five Ways Gen Z Differs from Millennials When it Comes to Marketing
- February 3, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just issued a new insightful blogpost:
Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might seem like a tough task, let alone understanding how to win them over. But, the time to start thinking about how to connect with them is here. Defined by Pew as individuals born between 1997 and 2012, individuals belonging to Gen Z are beginning to graduate college, enter the workforce, and have some spending power. And they’re radically different than generations that have come before them. CM Group, of which Campaign Monitor is a part of, recently surveyed over 1,000 consumers across generations to better understand the coming-of-age generation and their motivations, behaviors, and preferences. For the full report, make sure to head here! But for now, take a look at these five ways that Gen Z differs from Millenials when it comes to marketing. 1. Gen Z is more likely to listen to individuals,…
Read more here: Five Ways Gen Z Differs from Millennials When it Comes to Marketing
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