Ecommerce
Creating a slick buying experience is key to ecommerce growth. Imagine a world where customers get all the information they need exactly when they need it. And you get to show off your brand personality and build a relationship with each buyer at the same time. Sounds good, right? This is where automated ecommerce emails are your friend. These simple but powerful little messages are a fundamental part of ecommerce email marketing. They keep your customers informed about their orders, send visitors to your ecommerce website, and encourage return buyers. Ecommerce emails go one step further than the emails you might send as part of a marketing campaign and they provide a personal level of communication with your buyers. They also provide a great opportunity for you to encourage more future sales. Here are the types of ecommerce emails you need along with some ecommerce email examples to show them…
Sometimes, business owners can become so focused on driving traffic to their websites that they forget that quantity does not equal quality. Even though high traffic levels mean more people are getting to know about your brand, you want to focus on attracting high-quality traffic from people who are more likely to convert and turn into customers for your business. So it’s very important that you try and drive high-quality traffic to your ecommerce site if you want to make more sales. In this article, we’re going to take a look at some effective tactics to help you with this. Ensure you’re targeting the right keywords on every page Embrace the power of email marketing Create content that will genuinely help your customers Make sure you’re always active on social media Write guest posts for websites your ideal customers love Summary Ensure you’re targeting the right keywords on every page…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…
The ecommerce marketing industry has never been so competitive as it is in this post-pandemic world. Physical retail businesses have been hit the worst as many brands now offer their customers a choice to transact online. As ecommerce grows, online businesses have been developing marketing strategies that will attract traffic and generate leads. The most effective ecommerce marketing strategies seek to: Create brand awareness Increase online sales, Build customer loyalty A growing body of evidence suggests that a good brand strategy can give you an advantage over your competitors, irrespective of your niche. First, understand your customers and learn what drives them to make a purchase. And because the ecommerce sector is always evolving, you need to keep up with the latest trends in customer behavior. What works today may not be relevant tomorrow. To make your job easier, we compiled five current proven ecommerce marketing strategies guaranteed to generate leads and increase…
Every business, big or small, knows that it should invest in marketing. But marketing means something different for everyone. For some, it’s banner ads, for others it’s social media. There are many different ways to promote your store, and they all take a lot of time and resources that typical ecommerce businesses don’t have. Moreover, where’s the return on all that? Every activity needs to be tracked separately. Email marketing is just one of the tactics, but it’s proved to be invaluable and effective for many ecommerce brands. Without it, growing meaningful relationships with buyers is truly difficult and expensive. And long-lasting relationships are the key to sales, repeat purchases and brand loyalty. Although email is one the oldest forms of ecommerce marketing, it still delivers the highest ROI for online store owners that adopt it correctly. In comparison with social, email marketing is 40 times more effective when it…
eBay is truly an online shopping destination like no other. It has almost 12 million visitors every month, and two out of every three Australian adults having bought something on ebay.com.au in the past year. An estimated AUD $15.7 billion of automotive parts and accessories is sold globally on eBay each year*. Half of all automotive parts buyers have at least one vehicle in their eBay Garage. “A car or truck part sells every 3 seconds on ebay.com.au” * Derived from https://au.oberlo.com/blog/ebay-statistics and eBay Inc published financial reports Buying car and motorcycle parts or accessories online can be daunting. To start, shopping online is radically different from ordering a part over the counter at a motor dealership where the customer can interact in real time with a parts interpreter. Accuracy is much more accurate online though. If a customer can easily find their specific model and then only see parts and accessories…
With the holidays fast approaching, many people are in need of a little help with their gift giving. And if you’re not into crowds or waiting in line at retail stores, then there is no better place to look than online. To help you out, we’ve compiled a list of the best ecommerce businesses around the world for your holiday shopping needs. No matter what you celebrate, now’s the time to spread the holiday cheer and have fun! More and more shoppers care about the story behind the brand, the values it stands for and how exactly it operates. Here’s a list of great online stores that aim to provide outstanding customer experience and scale their businesses. One thing they all have in common is this – they leverage the power of ecommerce and marketing automation to stand out this holiday season and beyond. And they do that by utilizing Maropost!…
There are countless Shopify apps to choose from. When starting out on the most popular ecommerce platform, it’s hard to know what functionalities you need and what customers want. Usually, store owners go for the basics and leave it at that. However, whether you’re dropshipping or making your own products, your Shopify store’s success depends on the shopping experience you provide. So we picked a few of the best Shopify apps that will add value, make customers happier, and boost sales. These apps made our list because of their score on the Shopify marketplace, the number of reviews they’ve received, their user friendliness, and features. Want to create the best possible visitor experience and maximize your chances of conversion? These are the Shopify apps you need to make it happen. 25 Best Shopify Apps to Improve Your Store Sendinblue (automation, SMS, inbox, CRM on top of complete ecommerce email marketing…
The global pandemic has given an unprecedented push to ecommerce and many businesses have been forced to go digital. Maybe you too are new to selling online and asking yourself if you should be doing ecommerce marketing. Between choosing an ecommerce platform, building your ecommerce website, and trying to keep sales coming, it can be hard to take on one more strategic task. But that’s where ecommerce marketing comes in. This guide will introduce you to the concept, along with the best strategies to turn your business into a successful ecommerce. You’ll find answers to: What is ecommerce marketing?What different types of ecommerce marketing are there?What are the best ecommerce marketing strategies to use?How to get started with your ecommerce marketing plan But first, do you run an ecommerce store? What is an example of ecommerce? Ecommerce is a business that sells products through a website. It’s synonymous with an…
Ecommerce content marketing is popular among online brands and your competitors are probably already doing it. It’s a great addition to your ecommerce marketing and helps with new customer acquisition. An ecommerce content marketing strategy is a long-term commitment, but it improves brand image and organic traffic, and will eventually help conversion rates soar. We’ve selected some of the best content marketing examples from ecommerce stores to get you in a creative mood. Many of them offer niche products so you’ll see how ecommerce sites selling any product can use content marketing. And we’ll share tips for building your own content marketing strategy. What is Ecommerce Content Marketing? Ecommerce content marketing is part of digital marketing. Before we get into ecommerce content marketing examples, let’s first talk about how ecommerce companies benefit from it. Effective content attracts traffic to your online store for free. What’s more, it’s qualified traffic, meaning…