Ecommerce
Win-back emails are a part of a healthy ecommerce marketing strategy. If all your contacts engage with your emails regularly and buy religiously, kudos to you! But most ecommerce businesses are not so lucky. To save contacts from completely disengaging with a brand, we use winback emails. Let’s explore the best practices when setting up a re-engagement campaign. What is a Winback Email? A win-back email, as the name suggests, is an ecommerce email or series of emails sent to inactive (idle) customers. In ecommerce, inactive usually means people who haven’t purchased anything long enough to be considered very likely to churn for good. The goal of the winback email is to activate those customers, to bring them back to your ecommerce store, and persuade them to place another order. Why send a winback email? Those customers have already bought from you in the past. It’s a waste to just…
Post-purchase emails are yet another part of ecommerce email strategy that shouldn’t be overlooked. Of course, you could go without them if you only care about new customers and don’t need your existing ones to make another order. But for most ecommerce businesses, customer loyalty is key to stable revenue. And one of the most cost-effective ways to drive repeat orders from existing customers is through continuous post-purchase engagement. What is a Post-Purchase Email? Post-purchase emails are an extension of ecommerce marketing. They’re follow-ups, sent after the customer’s received their order (so they’re not transactional emails). Their purpose is to keep people thinking about the brand through content and new offers. The best thing is that after the customer has bought something from you, you have data. You can use their buying behavior, product interest, etc. to tailor your emails and make them more relevant. This is a very different…
When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you’re fulfilling orders and payments 24/7, and that you’re processing and dispatching packages efficiently… all while staying on top of marketing campaigns, user reviews, and customer service. And, as you scale, your ecommerce processes get even more demanding. So, how can you make time for the work that brings in more customers while keeping everything else on track? With ecommerce automation. Automation is playing a vital role in the future of tech — and it’s no surprise that we’re seeing more of it in tools designed for ecommerce businesses. As a store owner, it’s your secret to putting your time-consuming tasks on auto-pilot. In this post, we’ll explain…
A customer walks up to your store. What’s the first thing you do? Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them? The question is: why? Why do you need to make contact with your customers and understand their needs? Showing interest in your customer’s needs makes them feel valued and important. And that’s what every customer wants to feel when they walk into a store. It’s this feeling of attachment to a brand that makes customers come back and buy something again. But how will you go about the situation if you’re starting an ecommerce business? How do you build relationships with your customers online? It may seem like a difficult question, but it isn’t. There are so many ways you can build relationships with your customers online. Here are a few tips that…
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. Table of ContentsHow Halloween promotions can benefit your business11 Ideas for Halloween promotions1. Use Halloween email templates2. Create a Halloween-themed landing page3. Develop…
Order confirmation emails are an essential part of any ecommerce email marketing strategy and online shopping experience. Skipping them or doing them sloppily can cost you sales and customers. Let’s explore what information an order confirmation email should provide and what the best practices are. What is an Order Confirmation Email? Order confirmation emails are transactional emails sent as soon as an order is placed. They deliver the digital receipt to the customer to verify that the order went through. This means they’re strictly individual, sent in response to each customer’s order. Confirming an order is a basic customer service step every ecommerce business should take if it wants to be seen as serious and legitimate. If they don’t get a confirmation email, people would wonder if everything went right. And most likely, they’d keep your phone lines busy all the time. Luckily, it can easily be automated with a…
Your ecommerce email marketing strategy is a key part of your business. It will help you achieve a number of things, including keeping in touch with your loyal customers, updating them on their order information, and generating more sales. Email is still one of the most important marketing channels out there, but it’s doubly important for ecommerce businesses who need to touch base with their customers regularly about shipping information, order confirmations, and other transactional details. It’s the glue that holds your business together, creating an enjoyable customer experience and building trust with your buyers. Once put in place, your email marketing for ecommerce can help you consistently improve and grow your business over time. Related: What is Ecommerce Marketing? What’s Involved in Ecommerce Email Marketing? An ecommerce email strategy is slightly different to a normal email strategy because you not only have the usual promotional emails, you also have…
Ecommerce metrics literally show how your business is doing. Selling online without keeping track of your performance is like driving with eyes closed. Ecommerce marketing stops working after a while if you don’t measure and improve it. No business can survive if you don’t follow how you’re doing and compare progress over time. We know it’s hard to decide what online business metrics to monitor, especially if you’re at the beginning of your entrepreneurial journey. That’s why we compiled this short guide to the most important ecommerce metrics to start with. Which Ecommerce Metrics to Track? Revenue and sales, you’d say. That’s right, of course, but those two metrics don’t say much about how your business is actually doing and what its financial health is. You can be selling a lot without making any profit. Or you could be getting thousands of new customers a day at an excruciating price.…
WooCommerce abandoned cart emails should be among your top priorities when setting up your WooCommerce store or WordPress site. If you’re just starting on the platform, be sure to check out our beginner’s guide to WooCommerce email marketing. The problem is, WooCommerce doesn’t have a built-in feature that lets you send abandoned cart recovery emails right away. Given that 23% of all ecommerce shops worldwide are on WooCommerce, it’s a mystery why the platform doesn’t provide such an option. In any case, you’ll need to add an email marketing plugin. Let’s go over your options and the best practices for sending abandoned cart emails on WooCommerce. Why Recovering Abandoned Carts on WooCommerce is Essential 69.8% of shopping carts end up abandoned. That’s close to 70% of sales that could’ve happened but didn’t. So the average online store gets only about a third of the sales that it could’ve had. Can…
Gift shopping is really tough. (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.) One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts. All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too. Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different…