Ecommerce
Technology advances at a pretty impressive rate. Things that are cutting edge today will feel outdated in six months’ time. Fostering a long-lasting business plan for a company that exists in a digital space is not easy to do in this context. Just when you think you’re getting on top of things, some new development comes along to push you back a few steps. Adaptability and an ability to embrace this reality is key if you’re looking to grow your business. One of the newest ways to do this is through software known as an ecommerce chatbot. Throughout this article, we’ll take a look at what they are and why you should be using them. What Is a Chatbot?Time SavingAccuracyCost SavingReturn on Ad SpendingAccessibilityMarketing StrategyAbandoned Cart RevenueIs an Ecommerce Chatbot Worth the Investment? What Is a Chatbot? In short, an ecommerce chatbot is software designed to simulate a conversation with
Your ecommerce website reputation is everything. A professional, reputable online store not only helps you build credibility with your customers, but it also ranks better with Google. This indicates that high-quality content will please the search engine and your customers. When we talk about an ecommerce website’s reputation, we’re referring to how your customers view it and how Google views it. If you can please both, your website will perform strongly in the SERPs (search engine results page), drive more traffic and land more sales. All of that are a major foundations when it comes to scaling your ecommerce store. In this article we’ll take a look at 5 ways you can improve your website’s reputation. 5 Tips For Improving The Website Reputation of Your ecommerce StorePublish Valuable ContentUpdate Your ContentLaunch a Guest Post CampaignUse High-Quality ImagesImprove Your Site Speed Load TimeHow to Improve Your Online Store’s Reputation: Final Thoughts
Shopping is known to be therapeutic for many. In recent times, people started turning to online stores for all their shopping needs. Whether consumers want to buy clothing or electronic products, online shopping stores have become the ultimate go-to option. The wide range of options and convenience that the online stores offer attracts more customers to shop online. There were about 2.14 billion online shoppers worldwide in 2021. However, in order to stand out in the crowd, having appropriate marketing strategies for your eCommerce business is a must. Only when you have the right marketing strategies you can appeal to more customers and grow your sales. Nevertheless, make sure that all your marketing efforts are not focused on online channels only. Remember that even today there are people who would prefer buying from offline stores. This is exactly where omnichannel marketing strategies come into the picture. Omnichannel marketing allows your
Certain technical requirements are needed for optimal Magento operation. It must also be integrated into your digital marketing activities to use the data collected on your customers on other channels. For these reasons two things are fundamental: a suitable hosting service and an effective plug-in. How? Find out out in this article! Are you thinking of using Magento for your e-commerce but still don’t know how to do it? Not to worry. We’re here to help! It’s well known that there are many hosting services and plug-ins for Magento and the choice is far from automatic. But follow our advice you’ll find the best solution for all your needs. What’s Magento and how does it work? Magento is one of the best known CMS around and can be used to create structured sites and e-commerce. Its main feature, however, is that it’s a real professional system to manage online stores.
Ecommerce businesses rely heavily on email and text messages to sell their products and services. Most of them send out newsletters and other forms of marketing communication on a daily basis. If you want to launch an ecommerce business, then you’ll need your own secret weapon to drive sales. You don’t want to send out information that is redundant, boring or irrelevant, so we’ve created a guide on how to use email and text messages to lock down sales and boost productivity in your ecommerce business. Keep reading for our best ecommerce tips! Reuse Existing Content for EmailsTry Different Types of ContentWin Big with SMS MarketingTurn to Automation Reuse Existing Content for Emails Use content marketing to build trust and brand awareness, and attract customers to your brand. This is especially useful for businesses that are trying to sell to customers who might be wary of a new brand or…
In the previous article of this series, we covered the trust aspect and explained why building it is the vital first step when it comes to effective and engaging emails. If you missed it or need a refresher, go back to it right now and return to this article right after. In this article, we’re going to walk your through CTAs, how you match them to your audiences’ expectations and make your emails stand out in their inboxes. Let’s dig in! Match Your Call to ActionTrust & CTAsJourneysUpsell & Cross-sellReferral CampaignsWord-of-Mouth Marketing Match Your Call to Action Every email you send must have a call to action. There should always be something that you want your reader to do. Don’t send an email for the sake of sending an email. In addition, you have to make sure that your call to action matches the stage of the relationship you have…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…
When it comes to online marketplaces, shipping is one of the most important aspects of the customer experience. After all, customers want their items as soon as possible, and they don’t want to pay too much for shipping. In this article, we’ll teach you how to design an efficient shipping strategy for your online marketplace. Importance of Convenient and Fast ShippingDirect versus Indirect ShippingLocal and International ShippingNext-day ShippingDisplaying Shipping Information on the WebsiteReturns and RefundsHow to Design an Efficient Shipping Strategy Importance of Convenient and Fast Shipping Shipping is a fundamental part of any ecommerce business. The faster and more convenient you can make shipping, the better chance your customers will have to buy from you. Do you know how much time it takes for someone to make a purchase on your website? One second. That’s all the time they have before they move on to the next site, or…
The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out. If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022. Leverage the power of social mediaEnsure cross-platform compatibilityPromote sales and giveawaysOffer outstanding customer supportRequest reviews and feedbackConcluding thoughts 1. Leverage the power of social media Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily. With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation…
Despite the ongoing pandemic — or perhaps because of it — many brands continue to embrace the digital transformation from brick-and-mortar retail sales to ecommerce. While the idea of selling products strictly online is nothing new, a different form of online shopping is quickly gaining steam and changing the way people discover and purchase items online. Social commerce is what it’s called, and it’s making a big impact on how companies engage their customers. In 2020, global social commerce sales surpassed half a trillion dollars, with trends suggesting robust growth into the years ahead. Although social commerce is a relatively new phenomenon in the U.S., brands in countries like China and India have long recognized the potential of social media to grow their business and sell their products. For example, ecommerce giant Alibaba has gathered more than 500,000 followers on Pinterest alone, sharing images with links to everything from furniture or…