Top Deliverability’s Blog
I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from October 2021. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact and AWeber since August 2017. What started off with 10 email…
In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read. Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design. What is a responsive email and why is it important? A responsive email is an email that looks the same across any device such as desktop, tablet, or mobile phone. This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP)…
Slice it up thin and fry it up nice; it goes great with eggs and hash browns for breakfast. But what to do with the rest of it? Don’t forget to refrigerate the now half-filled open tin; apparently folks don’t always remember to do this! To remind yourself how to avoid this and other mistakes while preparing the delicious foodstuff that is SPAM, click on through to read “Mistakes Everyone Makes While Cooking Spam” by Samantha Maxwell for Mashed.Don’t miss the bit about the meat explosion.
We’ve all got a short-attention-span – around 8 seconds to be exact. Consumers are spammed by marketing, media, and content by being surrounded by tech. Now it’s becoming harder for businesses to capture their attention and keep it long enough to acquire a sale. Your omnichannel strategy helps you to appear where your shoppers are and they’re probably noticing you hanging there. But you might be losing their attention because you’re using irrelevant content at the wrong time. To help, we’ve summarized key points from Increasingly’s webinar with Mapp, Space48, Metapic, and Wavemaker to help optimize sales, with some extra insight from our Mapp Expert, Mark Tucker! TABLE OF CONTENTS What customers expect from brands What the customer journey looks like now How effective are offsite channels for short-span-attention shoppers Why onsite optimizations are better in keeping shopper attention 100 free tactics to improve your marketing CUSTOMER EXPECTATIONS ARE AT…
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel, plus provide some examples. How to Calculate Weighted Average in Excel To calculate the weighted average in Excel, you must use the SUMPRODUCT and SUM functions using the following formula: =SUMPRODUCT(X:X,X:X)/SUM(X:X) This formula works by multiplying each value by its weight and combining the values. Then, you divide the SUMPRODUCT but the sum of the weights for your weighted average. Still confused? Let’s go over the steps in the next section. Using SUMPRODUCT to Calculate Weighted Average in Excel 1. Enter your data into a spreadsheet then add a column containing the weight for…
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal. Keeping track of the numerous keyboard shortcuts may sound daunting but, luckily, I’m here with a list of Google Sheets shortcuts you can bookmark and return to again and again. 30 Google Sheets Keyboard Shortcuts 1. Select column Ctrl + Space (PC and Mac) 2. Insert columns to the left Alt + i, then C (PC), Ctrl + Options + i, then C (Mac) 3. Insert columns to the right Alt + i, then O (PC), Ctrl + Option + i, then…
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. You’ve set aside some marketing dollars to spread awareness and attract people to your brand and your website. You’ve looked into a variety of advertising options, and determined that pay-per-click (PPC) advertising is a sound way to spend your marketing budget. After all, you only pay when users click on your ad, so you only pay to advertise to people who are at least mildly interested in what you offer. PPC advertising can provide a healthy return on investment – unless you become the victim of click fraud. By understanding what click fraud…
After its invention in the 1980s, marketing automation was reserved only for wealthy businesses with massive customer bases. It used to be a costly tool, but due to technology development over recent years, great software for your marketing automation strategy is more available than ever before. Today many marketing departments tend to automate repetitive tasks by using the software. Marketing automation includes social media posting, email marketing, and also automated marketing campaigns. The truth is – that automation technology made marketers’ jobs easier, but it should be a combination of software and strategy at its core. Marketing automation is tools and processes that help automate work from simply sending a newsletter to complex omnichannel marketing campaigns. The final goal is to increase traffic, engage audiences and acquire new customers. Predictions show that in the next two years these tools will reach $25.1 billion annually. Should you invest your money into an…
Jennifer Nespola Lantz does it again! Last time it was a deep dive into the topic of IP warming, this time around it is everything you need to know about email authentication technology (and related bits), covering SPF, DKIM, DMARC and BIMI!Click on through for the first in the series (An Introduction to Email Authentication), and you’ll find links right there that can take you to the rest of the posts in the series. Or, if you’re looking to jump directly to a specific article, here you go:Part 1: Why Email Authentication Matters to Your Email ProgramPart 2: Understanding SPF AuthenticationPart 3: Understanding DKIM AuthenticationPart 4: Understanding DMARC AuthenticationPart 5: Understanding BIMI
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too. We’ll show you how you can create a handwritten signature for your emails to give them an extra human touch. Why You Need a Signature Of the billions of emails sent and received every day, more than half of them are spam. As a professional, you want your emails to look trustworthy and credible so customers don’t discard them. Creating a high-quality, handwritten email signature helps you build trust with customers. You can also use the signature to reinforce your brand identity,…