Top Deliverability’s Blog
Mapp: How To Capture Short-Attention-Span Shoppers
- April 22, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a new interesting blogpost:
We’ve all got a short-attention-span – around 8 seconds to be exact. Consumers are spammed by marketing, media, and content by being surrounded by tech. Now it’s becoming harder for businesses to capture their attention and keep it long enough to acquire a sale. Your omnichannel strategy helps you to appear where your shoppers are and they’re probably noticing you hanging there. But you might be losing their attention because you’re using irrelevant content at the wrong time. To help, we’ve summarized key points from Increasingly’s webinar with Mapp, Space48, Metapic, and Wavemaker to help optimize sales, with some extra insight from our Mapp Expert, Mark Tucker! TABLE OF CONTENTS What customers expect from brands What the customer journey looks like now How effective are offsite channels for short-span-attention shoppers Why onsite optimizations are better in keeping shopper attention 100 free tactics to improve your marketing CUSTOMER EXPECTATIONS ARE AT…
Continued here: How To Capture Short-Attention-Span Shoppers
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