Top Deliverability’s Blog
Retail email marketing is one of the most successful tools at your disposal for building relationships with potential customers and encouraging them to shop with you again. The average return on investment for email marketing is about $36 for every dollar you spend. If you’re not using this strategy to promote your business, you could be missing out on customers. Why retailers need email marketing There are three main benefits of email marketing is dependable, affordable, and effective. When done effectively, your retail email marketing strategy can help you: Improve salesGet customer feedbackRetain customers Improve sales Regularly contacting your customers through personalized retail email helps you build relationships with them. These relationships are important to boost your brand and keep your existing customers. Staying in touch with your customers keeps them from forgetting you. When you send out emails with links to new products and promotions, your email can remind…
Remember EML files? Of course you do, but if not, I’ve blogged on the topic here previously.If you need to edit or view the raw headers or source from an email message, you can always just rename that file’s extension, changing it from “.eml” to “.txt” and then opening it up in your favorite text editor.But what if you want to do more? Here are three cool tools that allow you to visualize, extract or edit the content from EML files. What’s great about these is that each of the tools has a different focus.First, there’s emailpreview from Stephanie Griffith. Upon visiting, the first words you’ll see are, “Saving emails is a pain in the ass. We made it easy.” She’s right on both counts. Using this cool tool, you can take an EML file, or a URL, or raw HTML, and create an email preview image that you can…
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about. But you may be wondering, where are these viral social media platforms now? And which ones are still worth investing in? Here’s what you need to know. Viral social media platforms: Where are they now? TikTok We first pointed out TikTok as the app marketers should watch back in 2019. At the time, the app had over 500 million monthly active users. Since then, that number has doubled to over 1 billion monthly active users. In 2019, we saw…
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such…
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That’s no small feat. If you’re stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you’re in luck. Here, I sat down with Lately’s CEO, Kate Bradley Chernis, to discuss the 11 tips that enabled her and her team to grow monthly recurring revenue by 240%. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action.…
I can’t believe that with this email deliverability test, we’ve completed nine tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from October 2021. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact and AWeber since August 2017. What started off with 10 email…
In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read. Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design. What is a responsive email and why is it important? A responsive email is an email that looks the same across any device such as desktop, tablet, or mobile phone. This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP)…
Slice it up thin and fry it up nice; it goes great with eggs and hash browns for breakfast. But what to do with the rest of it? Don’t forget to refrigerate the now half-filled open tin; apparently folks don’t always remember to do this! To remind yourself how to avoid this and other mistakes while preparing the delicious foodstuff that is SPAM, click on through to read “Mistakes Everyone Makes While Cooking Spam” by Samantha Maxwell for Mashed.Don’t miss the bit about the meat explosion.
We’ve all got a short-attention-span – around 8 seconds to be exact. Consumers are spammed by marketing, media, and content by being surrounded by tech. Now it’s becoming harder for businesses to capture their attention and keep it long enough to acquire a sale. Your omnichannel strategy helps you to appear where your shoppers are and they’re probably noticing you hanging there. But you might be losing their attention because you’re using irrelevant content at the wrong time. To help, we’ve summarized key points from Increasingly’s webinar with Mapp, Space48, Metapic, and Wavemaker to help optimize sales, with some extra insight from our Mapp Expert, Mark Tucker! TABLE OF CONTENTS What customers expect from brands What the customer journey looks like now How effective are offsite channels for short-span-attention shoppers Why onsite optimizations are better in keeping shopper attention 100 free tactics to improve your marketing CUSTOMER EXPECTATIONS ARE AT…
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel, plus provide some examples. How to Calculate Weighted Average in Excel To calculate the weighted average in Excel, you must use the SUMPRODUCT and SUM functions using the following formula: =SUMPRODUCT(X:X,X:X)/SUM(X:X) This formula works by multiplying each value by its weight and combining the values. Then, you divide the SUMPRODUCT but the sum of the weights for your weighted average. Still confused? Let’s go over the steps in the next section. Using SUMPRODUCT to Calculate Weighted Average in Excel 1. Enter your data into a spreadsheet then add a column containing the weight for…